Key Concepts in Political Communication
Title | Key Concepts in Political Communication PDF eBook |
Author | Darren G Lilleker |
Publisher | SAGE |
Pages | 226 |
Release | 2006-02-15 |
Genre | Business & Economics |
ISBN | 9781412918312 |
Publisher description
Key Concepts in Governance
Title | Key Concepts in Governance PDF eBook |
Author | Mark Bevir |
Publisher | SAGE |
Pages | 233 |
Release | 2008-12-18 |
Genre | Political Science |
ISBN | 144620233X |
′A comprehensive, multidisciplinary examination of the concepts embodied in governance and their wide-ranging applications and implications. An important read and reference for students and academics in the social sciences, particularly those engaged in public policy studies′ - Professor Carolyn J. Heinrich, University of Wisconsin-Madison ′An authoritative short survey for which students and teachers alike will be profoundly grateful′ - Professor Rod Rhodes, University of Tasmania and Australian National University ′Students of governance will welcome this book given the explosion of literature in the field. It provides a quick guide to key concepts and ideas but does so with considerable originality. We are offered not just a review of well-established positions but a distinctive take on the governance debate′ - Gerry Stoker, Professor of Governance, University of Southampton The language of governance has risen to prominence in the last 20 years as a way of describing and explaining changes in the nature and role of the state, but the concepts involved can be confusing as they are often new and come from diverse disciplinary and theoretical settings. Key Concepts in Governance provides a clear introduction to the technical concepts and policies of contemporary governance through short definitional essays. Each entry features: " a snapshot definition of the concept " a contextualization of the concept " an overview of relevant debates " a guide to further reading. The book also includes a substantial introductory chapter which gives an overview of governance studies as a whole, orientating and guiding the reader around the issues that the concepts address. Highly readable, with clear cross-referencing, this is an ideal book for students on introductory courses and an indispensable resource for anyone interested in governance.
Key Concepts in Marketing
Title | Key Concepts in Marketing PDF eBook |
Author | Jim Blythe |
Publisher | SAGE |
Pages | 233 |
Release | 2009-02-16 |
Genre | Business & Economics |
ISBN | 0857029541 |
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Work
Title | Key Concepts in Work PDF eBook |
Author | Paul Blyton |
Publisher | SAGE |
Pages | 257 |
Release | 2007-10-22 |
Genre | Social Science |
ISBN | 1848607415 |
"This excellent book will encourage students to think about the diverse range and broad character of issues encountered at work. It highlights both enduring dilemmas and emerging issues in contemporary employment. Each concept is carefully explained with engaging examples provided throughout. As such it will help prime students to understand key issues at work and make a first-rate addition to any social science reading list." - Nicolas Bacon, Nottingham University Business School "This authoritative, comprehensive, up-to-date, and user-friendly reference book will be appreciated greatly by all social science staff and students of work." - Stephen Edgell, University of Salford and author of The Sociology of Work The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensible study aids and guides to comprehension. Key Concepts in Work: Clearly and concisely explains the central ideas, debates and theories of work. Offers a broad overview of the social, political and economic contexts of work illustrated from diverse industrial societies. Begins each entry with a snapshot definition followed by key words and guidance for further reading. Inspires students to engage in further exploration of ideas and debates. Provides an essential reference guide for all students in sociology, business studies, management learning about work, employment, organizations and labour markets.
Key Concepts in Ethnography
Title | Key Concepts in Ethnography PDF eBook |
Author | Karen O′Reilly |
Publisher | SAGE |
Pages | 241 |
Release | 2008-11-13 |
Genre | Social Science |
ISBN | 1446202216 |
"An accessible and entertaining read, useful to anybody interested in the ethnographic method." - Paul Miller, University of Cumbria "A very good introduction to ethnographic research, particularly useful for first time researchers." - Heather Macdonald, Chester University "The perfect introductory guide for students embarking on qualitative research for the first time... This should be of aid to the ethnographic novice in their navigating what is a theoretically complex and changing methodological field." - Patrick Turner, London Metropolitan University An accessible, authoritative, non-nonsense guide to the key concepts in one of the most widely used methodologies in social science: Ethnography, this book: Explores and summarises the basic and related issues in ethnography that are covered nowhere else in a single text. Examines key topics like sampling, generalising, participant observation and rapport, as well as embracing new fields such as virtual, visual and multi-sighted ethnography and issues such as reflexivity, writing and ethics. Presents each concept comprehensively yet critically, alongside relevant examples. This is not quite an encyclopaedia but far more than a dictionary. It is comprehensive yet brief. It is small and neat, easy to hold and flick through. It is what students and researchers have been waiting for.
Analyzing Genres in Political Communication
Title | Analyzing Genres in Political Communication PDF eBook |
Author | Piotr Cap |
Publisher | John Benjamins Publishing |
Pages | 440 |
Release | 2013-07-16 |
Genre | Language Arts & Disciplines |
ISBN | 9027271488 |
Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication.
The Handbook of Political Economy of Communications
Title | The Handbook of Political Economy of Communications PDF eBook |
Author | Janet Wasko |
Publisher | John Wiley & Sons |
Pages | 642 |
Release | 2014-03-03 |
Genre | Social Science |
ISBN | 1118799445 |
Over the last decade, political economy has grown rapidly as a specialist area of research and teaching within communications and media studies and is now established as a core element in university programmes around the world. The Handbook of Political Economy of Communications offers students and scholars a comprehensive, authoritative, up-to-date and accessible overview of key areas and debates. Combines overviews of core ideas with new case study materials and the best of contemporary theorization and research Written many of the best known authors in the field Includes an international line-up of contributors, drawn from the key markets of North and Latin America, Europe, Australasia, and the Far East