A guide to and analysis of a seminal books key concepts and methodology Since its publication in 1935, Kenneth Burke's Permanence and Change, a text that can serve as an introduction to all his theories, has become a landmark of rhetorical theory. Using new archival sources and contextualizing Burke in the past and present, Ann George offers the first sustained exploration of this work and seeks to clarify the challenging book for both amateurs and scholars of rhetoric. This companion to Permanence and Change explains Burke's theories through analysis of key concepts and methodology, demonstrating how, for Burke, all language and therefore all culture is persuasive by nature. Positioning Burke's book as a pioneering volume of New Rhetoric, George presents it as an argument against systemic violence, positivism, and moral relativism. Permanence and Change has become the focus of much current rhetorical study, but George introduces Burke's previously unavailable outlines and notes, as well as four drafts of the volume, to investigate his work more deeply than ever before. Through further illumination of the book's development, publication, and reception, George reveals Burke as a public intellectual and critical educator, rather than the eccentric, aloof genius earlier scholars imagined him to be. George argues that Burke was not ahead of his time, but rather deeply engaged with societal issues of the era. She redefines Burke's mission as one of civic engagement, to convey the ethics and rhetorical practices necessary to build communities interested in democracy and human welfare—lessons that George argues are as needed today as they were in the 1930s.

Permanence and Change was written and first published in the depths of the Great Depression. Attitudes Toward History followed it two years later. These were revolutionary texts in the theory of communication, and, as classics, they retain their surcharge of energy. Permanence and Change treats human communication in terms of ideal cooperation, whereas Attitudes Towards History characterizes tactics and patterns of conflict typical of actual human associations. It is in Permanence and Change that Burke establishes in path-breaking fashion that form permeates society just as it does poetry and the arts. Hence, his master idea that forms of art are not exclusively aesthetic: the cycles of a storm, the gradations of a sunrise, the stages of an epidemic, the undoing of Prince Hamlet are all instances of progressive form. This new edition of Permanence and Change reprints Hugh Dalziel Duncan's long sociological introduction and includes a substantial new afterward in which Burke reexamines his early ideas in light of subsequent developments in his own thinking and in social theory.

This book marks Kenneth Burke's breakthrough in criticism from the literary and aesthetic into social theory and the philosophy of history. In this volume we find Burke's first entry into what he calls his theory of Dramatism; and here also is an important section on the nature of ritual.

"But the point of Burke's work, and the significance of his achievement, is not that he points out that religion and language affect each other, for this has been said before, but that he proceeds to demonstrate how this is so by reference to a specific symbolic context. After a discussion 'On Words and The Word,' he analysess verbal action in St. Augustine's Confessions. He then discusses the first three chapters of Genesis, and ends with a brilliant and profound 'Prologue in Heaven,' an imaginary dialogue between the Lord and Satan in which he proposes that we begin our study of human motives with complex theories of transcendence,' rather than with terminologies developed in the use of simplified laboratory equipment. . . . Burke now feels, after some forty years of search, that he has created a model of the symbolic act which breaks through the rigidities of the 'sacred-secular' dichotomy, and at the same time shows us how we get from secular and sacred realms of action over the bridge of language. . . . Religious systems are systems of action based on communication in society. They are great social dramas which are played out on earth before an ultimate audience, God. But where theology confronts the developed cosmological drama in the 'grand style,' that is, as a fully developed cosmological drama for its religious content, the 'logologer' can be further studied not directly as knowledge but as anecdotes that help reveal for us the quandaries of human governance." --Hugh Dalziel Duncan from Critical Responses to Kenneth Burke, 1924 - 1966, edited by William H. Rueckert (Minneapolis: University of Minnesota Press, 1969).