MAC or PC? Kindle or Sony ereader? Droid, iPhone, or BlackBerry? Customers often find it hard to distinguish between products due to functional equivalency. They will, therefore, base their decisions on subjective factors. A powerful consumer oriented technology for product development, Kansei or Affective engineering translates customer's feelings

The first encyclopaedic source in this interdisciplinary field. This is a unique professional reference available in either three hardback volumes or CDROM.

A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology

In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers

With contributions from an international group of authors with diverse backgrounds, this set comprises all fourteen volumes of the proceedings of the 4th AHFE Conference 21-25 July 2012. The set presents the latest research on current issues in Human Factors and Ergonomics. It draws from an international panel that examines cross-cultural differences, design issues, usability, road and rail transportation, aviation, modeling and simulation, and healthcare.

Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development

Biometrics and Kansei Engineering is the first book to bring together the principles and applications of each discipline. The future of biometrics is in need of new technologies that can depend on people’s emotions and the prediction of their intention to take an action. Behavioral biometrics studies the way people walk, talk, and express their emotions, and Kansei Engineering focuses on interactions between users, products/services and product psychology. They are becoming quite complementary. This book also introduces biometric applications in our environment, which further illustrates the close relationship between Biometrics and Kansei Engineering. Examples and case studies are provided throughout this book. Biometrics and Kansei Engineering is designed as a reference book for professionals working in these related fields. Advanced-level students and researchers studying computer science and engineering will find this book useful as a reference or secondary text book as well.