"No boys and no men-just us women," Aunt Martha tells her niece. And together they plan their trip to North Carolina in Aunt Martha's brand-new car. This is to be a very special outing-with no one to hurry them along, the two travelers can do exactly as they please.

Barash and Lipton discuss the theories scientists have advanced to explain evolutionary enigmas--from how women get their curves to why women menstruate--and present hypotheses of their own.

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

Gloria Romero—former California Senate Majority Leader and Professor Emeritus of Psychology—shatters the glass ceiling in a sweeping takedown of gender bias at the workplace and the price women and society pay for the virulent, double standard of “the likability factor” that persists in the workplace. She exposes the link between success and likability that 21st-century women leaders face in politics and the workplace. In a book both accessible and enlightening, Senator Romero stands as a woman unafraid to break down barriers for women. As the first female Majority Leader of the upper house in California’s State Legislature, she authored major reform laws in public education, criminal justice, governmental ethics, and transparency. Just Not That Likable is the story of a trailblazer who understood that while the 20th-century sexism of unequal pay for equal work had been outlawed and anti-discrimination laws had become common, there was still a hidden likability penalty and the so-called “double bind” applied to successful women. The book features the most comprehensive review to date of what is known about the “double bind” faced by women executives and leaders: they are expected to exhibit strength and lead, but are penalized as being “abrasive” or exhibiting characteristics stereotyped as being masculine. Drawing on her own life as well, Senator Romero’s journey leads her to the realization that when women smash through the persisting ceiling—still with us in the 21st century—the shards cut. Too deep and too often, these practices and behaviors shut down opportunity for our daughters, sisters, and each other. Just Not That Likable recognizes that our workplaces must promote practices, policies, and cultures which confront and disassemble this double bind for women.

2018 EDITION"From the very first chapter, readers will know that they have stumbled onto something valuable, beginning with the authors' advice about the importance of not avoiding difficult conversations aimed at changing another person's behavior . . . Any woman who picks up this book will feel inspired, upon reaching its end, to courageously speak her mind."-Publisher's Weekly"Difficult Conversations Just for Women: Kill the Anxiety. Get What You Want carries a message that every woman needs to know, especially in this day and age; an expert guide on handling difficult conversations. The title of this book may lure readers into checking it out, but they won't be disappointed. What is most interesting about this book is that it offers just what readers need to know. . . No fluff, no babbling."-Readers' Favorite Every woman intuitively knows that the strategies recommended for men won't work for women. Men will be called leaders and women who do the same things will be called "bossy" (or worse). If she says "I feel" she may be considered hormonal. That's why other conflict-management books shortchange women in two crucial ways:1) They fail to acknowledge and address the challenges that women face, but men don't. (And I'm not talking about having to turn a banana sideways when eating it in public.)2) They neglect to explain that many of the strategies they recommend-when followed by a woman-will carry backlash. When it comes to difficult conversations, women struggle to find the right balance between being seen as too passive ("a doormat") or too aggressive ("a bitch.")Those and many more are the reasons why women avoid confrontation at all costs, make fewer requests for themselves than men, and end up not getting what they want or deserve. This book is based on scientific research, and it has been written just for women. Presented in a lively and entertaining style, DIFFICULT CONVERSATIONS JUST FOR WOMEN gives women specific techniques and wording to feel confident before, during, and after a difficult conversation, and to tackle confrontations effectively.

Now in paperback, Pulitzer Prize-winning columnist Goodman and novelist/journalist O'Brien take a thoughtful and deeply personal look at the enduring bonds of friendship between women.

This vital exploration of the ways society overlooks—and fails—young women with disabilities and chronic illnesses is an “essential read for . . . those wondering how to be a better support system” (Library Journal). Michele Lent Hirsch knew she couldn’t be the only woman who has dealt with serious health issues at a young age, as well as the resulting effects on her career, her relationships, and her sense of self. What she found while researching Invisible was a surprisingly large and overlooked population—and now, with long COVID emerging, one that continues to grow. Though young women with serious illness tend to be seen as outliers, young female patients are in fact the primary demographic for many illnesses. They are also one of the most ignored groups in our medical system—a system where young women, especially women of color and trans women, are invisible. And because of expectations about gender and age, young women with health issues must often deal with bias in their careers and personal lives. Lent Hirsch weaves her own experiences together with stories from other women, perspectives from sociologists on structural inequality and inequity, and insights from neuroscientists on misogyny in health research. She shows how health issues and disabilities amplify what women in general already confront: warped beauty standards, workplace sexism, worries about romantic partners, and mistrust of their own bodies. By shining a light on this hidden demographic, Lent Hirsch explores the challenges that all women face.