The New York Times bestselling author of Tomatoland test drives the most popular diets of our time, investigating the diet gurus, contradictory advice, and science behind the programs to reveal how we should—and shouldn’t—be dieting. “Essential reading . . . This will completely change your ideas about what you should be eating.”—Ruth Reichl, author of Save Me the Plums Investigative journalist Barry Estabrook was often on the receiving end of his doctor’s scowl. Realizing he had two options—take more medication or lose weight—Estabrook chose the latter, but was paralyzed by the options. Which diet would keep the weight off? What program could he maintain over time? What diet works best—or even at all? Over the course of three years, Estabrook tried the regimens behind the most popular diets of the past forty years—from paleo, keto, gluten-free, and veganism to the Master Cleanse, Whole30, Atkins, Weight Watchers—examining the people, claims, and science behind the fads, all while recording his mental and physical experience of following each one. Along the way, he discovered that all the branded programs are derived from just three diets. There are effective, scientifically valid takeaways to be cherry-picked . . . and the rest is just marketing. Perhaps most alarming, Estabrook uncovered how short-term weight loss can do long-term health damage that may go undetected for years. Estabrook contextualizes his reporting with an analysis of our culture’s bizarre dieting history, dating back to the late 1800s, to create a thorough—and thoroughly entertaining—look at what specific diets do to our bodies, why some are more effective than others, and why our relationship with food is so fraught. Estabrook’s account is a relatable, pragmatic look into the ways we try to improve our health through dieting, revealing the answer may be to just eat.

'Truly life-changing' - Dolly Alderton 'The only 'diet' book worth reading this new year' - Alexandra Heminsley, Grazia Just Eat It isn’t just a book. It’s part of a movement to help us take back control over our bodies. To free us from restrictive dieting, disordered eating and punishing exercise. To reject the guilt and anxiety associated with eating and, ultimately, to help us feel good about ourselves. This anti-diet guide from registered nutritionist Laura Thomas PhD can help you sort out your attitude to food and ditch punishing exercise routines. As a qualified practitioner of Intuitive Eating – a method that helps followers tune in to innate hunger and fullness cues – Thomas gives you the freedom to enjoy food on your own terms. There are no rules: only simple, practical tools and exercises including mindfulness techniques to help you recognize physiological and emotional hunger, sample conversations with friends and colleagues, and magazine and blog critiques that call out diet culture. So, have you ever been on a diet? Spent time worrying that you looked fat when you could have been doing something useful? Compared the size of your waistline to someone else's? Felt guilt, actual guilt, about the serious crime of . . . eating a doughnut? You're not alone. Just Eat It gives you everything you need to develop a more trusting, healthy relationship with food and your body.

Is the five-second rule legitimate? Are electric hand dryers really bacteria blowers? Am I spraying germs everywhere when I blow on my birthday cake? How gross is backwash? When it comes to food safety and germs, there are as many common questions as there are misconceptions. And yet there has never been a book that clearly examines the science behind these important issues—until now. In Did You Just Eat That? food scientists Paul Dawson and Brian Sheldon take readers into the lab to show, for example, how they determine the amount of bacteria that gets transferred by sharing utensils or how many microbes live on restaurant menus. The authors list their materials and methods (in case you want to replicate the experiments), guide us through their results, and offer in-depth explanations of good hygiene and microbiology. Written with candid humor and richly illustrated, this fascinating book will reveal surprising answers to the most frequently debated—and also the weirdest—questions about food and germs, sure to satisfy anyone who has ever wondered: should I really eat that?

Dr. Kushner has already helped thousands of his patients lose weight with the Personality Type Diet. Now he tells readers how to craft a program to suit their individual style and needs. After taking the personality profile quiz, readers figure out what patterns are causing unconscious weight gain. Dieters are then able to successfully work within their individual profile to shed weight forever. So, whether you're an Unguided Grazer and Persistent Procrastinator or a Hearty Portioner and a Hate To Move Struggler, the book has a diet plan that will work for you

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Losing weight for good is truly possible with a science-based approach to gut health. Recent cutting-edge research shows that human intestinal microbiota influence metabolism, appetite, energy, hormones, inflammation, and insulin resistance. Because gut microflora plays a central role in weight management, losing weight is much more than cutting calories, fat, or carbs. When the trillions of live bacteria in our digestive tract—the gut microbiome—are balanced, excess pounds melt away and we feel revitalized. A leading authority on digestive health and the gut microbiome, Dr. Gerard E. Mullin shares a proven, science-based program to restore and retain weight loss by achieving a balanced gut flora in The Gut Balance Revolution. He reveals how to stifle the fat-forming, disease-promoting gut bacteria, reseed your gut with good fat-burning ones, and fertilize those friendly flora with just the right foods to reboot, rebalance, and renew your health—and lose weight for good. It's all grounded in hard science and his over 20 years of clinical experience with patients in his medical practice. Dr. Gerry Mullin's trailblazing program provides: • Research: The latest, up-to-date frontline science behind how balancing your gut flora can burn fat and restore health • Reboot, Rebalance, Renew: Step-by-step meals plans, food charts, plus 50 delicious, easy recipes • Rev Up: An exercise routine for each phase of the process • Real Life: Bona fide success stories of people who seamlessly lost up to 40 pounds—and kept it off!

There's a reason diets don't work. Science has shown that a class of carbohydrates, called “Addictocarbs," light up the brain's pleasure centers and make it almost impossible to moderate eating. If you're struggling to lose weight, counting calories and shrinking portions are not the answer. The answer lies in how your brain reacts when you eat certain foods—foods that directly stimulate the addiction center of the brain, causing irresistible cravings. But there's a way to overcome this addiction. It's called The Addictocarb Diet, and it's a cure—not a fad. After losing his father at an early age to obesity-related illness and a lifetime of struggling with his own weight and diabetes as a result, Bruce Roseman, M.D., transformed his life and the lives of close to a thousand of his patients with a simple and effective diet based on the latest findings in addiction neuroscience. The Addictocarb Diet: Avoid the 9 Highly Addictive Carbs While Eating Anything Else You Want explains that obesity stems from our addiction to these nine carbs, proven by new brain imaging techniques from the emerging field of addiction neuroscience. Once dieters accept the addiction—and treat it like such—losing weight and keeping it off is almost effortless. After reframing the way we look at cravings for unhealthful food, Dr. Roseman presents readers with a comprehensive, three-step diet: Shaking the Addiction, Addictocarb Rehab, and finally, Staying Slim. On the The Addictocarb Diet, you can eat many healthy, flavorful things, including fruits, nuts, vegetables, cheese, fish, chicken, beef, and even Addictocarb Alternatives, foods that look and taste like Addictocarbs but are much healthier. Unlike the trendy, throwaway fad diets, The Addictocarb Diet improves your overall health and can be beneficial for almost anyone, including those with gluten or lactose sensitivities, vegetarians, those with prostate problems, diabetes, and other ailments, and even those just looking to just get rid of that spare tire. The Addictocarb Diet gives you tools for success, containing tips for how to handle dietary lapses, how to navigate fast food challenges, managing or avoiding diabetes, as well as answers to frequently asked questions from hundreds of patient inquiries. You'll also find sample recipes from Dr. Roseman and his patients, suggested menus, along with the helpful Addictocarb Diet Self-Assessment Tool. Losing weight doesn't have to be a losing battle. It's time to overcome your addiction to foods. The Addictocarb Diet is here.