This book examines online advertising its robust past, amazing present, and likely future directions. From its modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This text discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages. Just a Click Away: Advertising on the Internet is the first in a series of three books that look at various aspects of mass communication and the Internet (the other two books, on broadcasting and public relations, will be published in the next two years). An accompanying website (www.abacon.com/kaye) provides further information and updates material in this ever-changing field.

With so many books out there on Mac OS X Leopard, what makes this one better and different is its focus. While other Leopard books can regularly be 500-plus pages, this book cuts through all the technical jargon and gives you exactly what you want: the most important, most requested, and just plain coolest things about Leopard that will change the way you work on your Mac. With Leopard's newest features, this book will show you how to customize your workspace with Spaces, search and view your files fast with Quick Look, restore any file on your system with Time Machine, and much more. Each page covers just one topic, complete with full-color photos and screenshots, making it easy to find what you're looking for fast.

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

In 1998, Pastor Tim Davis created the CleanLaugh e-mail list as a way of quickly sharing clean humor with his family and friends. Soon after, people from around the world began to find the list and sign up for their daily joke. Over time Pastor Tim's CleanLaugh list has become a trusted source of humor that will lift one's spirit without causing one's face to blush. As such, it has often been printed and taken or snail mailed to nursing homes, prisons, and service men and women stationed around the world. Pastor Tim's CleanLaugh Collection is another convenient way to send clean humor to friends and family who are not online. Of course you don't have to give away every copy. Take one with you on your travels so you can easily find that "pick me up laugh" we all need from time to time.

Welcome to Launchify, the complete step by step blueprint and complete toolkit for making six figures with your product launch, even if you have never launched a product before. Seriously, we are talking about the complete step-by-step blueprint and the complete toolkit that I used to make six figures with my very first product launch ever on JVZoo. I know that sounds very difficult to believe, but I did it so I believe I’ve earned the right to show you how it’s done. A lot of stuff out there is pure don't really sense! I mean you buy lots and lots and lots of product launch stuff for hundreds and thousands of dollars but most of them don’t tell you the practical thing to do.

PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.