‘What do you do when the Second Coming is scheduled for next Wednesday? . . . Assemble at your nearest church? Make sure you’ve got clean underwear on? Confess those last sins? Send some goodbye texts to unbelieving friends? Take Paracetamol in case the rapture gives you the bends?’ Those and other neglected theological questions are rigorously examined in this book. With its gently satirical take on some of the weird ways in which people express their beliefs, it’s a book that will help you appreciate the true value of religion by exploring the comedy of its wilder excesses. Whether you’re a believer or a non-believer, fond of religion or a more than just a bit suspicious of it, you’ll find your assumptions are far from safe after reading it!

This book deals with legends and images of the apocalypse and post-apocalypse in film and graphic arts, literature and lore from early to modern times and from peoples and cultures around the world. It reflects an increasingly popular leitmotif in literature and visual arts of the 21st century: humanity’s fear of extinction and its quest for survival -- in revenant, supernatural, or living human form. It is the logical continuation of a series of collected essays examining the origins and evolution of myths and legends of the supernatural in Western and non-Western tradition and popular culture. The first two volumes of the series, The Universal Vampire: Origins and Evolution of a Legend (Fairleigh Dickinson University Press, 2013) and Images of the Modern Vampire: The Hip and the Atavistic. (Fairleigh Dickinson University Press, 2013) focused on the vampire legend. The third, The Supernatural Revamped: From Timeworn Legends to Twenty-First-Century Chic (2016), focused on a range of supernatural beings in literature, film, and other forms of popular culture.

Fifteen-year-old Morag Narmo really doesn't want to go to school any more. She and her siblings would rather feed their heads into the waste-disposal unit than "do the academical". So they are all stunned when their parents whisk them out of school and embark on a home-schooling experiment. But with five children, two unruly pets and some extremely eccentric attitudes, the educational experiment soon descends into chaos... Witty, razor-sharp and laugh-out-loud funny, The Chronicles of Narmo show us how before Caitlin Moran knew How to be a Woman, she had to find out How to be a Girl.

Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.

Chronicles the entanglement of traditional and experimental music in northeast Brazil Between Nostalgia and Apocalypse is a close-to-the-ground account of musicians and dancers from Arcoverde, Pernambuco—a small city in the northeastern Brazilian backlands. The book's focus on samba de coco families, marked as bearers of tradition, and the band Cordel do Fogo Encantado, marketed as pop iconoclasts, offers a revealing portrait of performers engaged in new forms of cultural preservation during a post-dictatorship period of democratization and neoliberal reform. Daniel B. Sharp explores how festivals, museums, television, and tourism steep musicians' performances in national-cultural nostalgia, which both provides musicians and dancers with opportunities for cultural entrepreneurship and hinders their efforts to be recognized as part of the Brazilian here-and-now. The book charts how Afro-Brazilian samba de coco became an unlikely emblem in an interior where European and indigenous mixture predominates. It also chronicles how Cordel do Fogo Encantado—drawing upon the sounds of samba de coco, ecstatic Afro-Brazilian religious music, and heavy metal—sought to make folklore dangerous by embodying an apocalyptic register often associated with northeastern Brazil. Publication of this book was supported by AMS 75 PAYS Endowment of the American Musicological Society, funded in part by the National Endowment for the Humanities and the Andrew W. Mellon Foundation.

'What do you do when the Second Coming is scheduled for next Wednesday? . . . Assemble at your nearest church? Make sure you've got clean underwear on? Confess those last sins? Send some goodbye texts to unbelieving friends? Take Paracetamol in case the rapture gives you the bends?' Those and other neglected theological questions are rigorously examined in this book. With its gently satirical take on some of the weird ways in which people express their beliefs, it's a book that will help you appreciate the true value of religion by exploring the comedy of its wilder excesses. Whether you're a believer or a non-believer, fond of religion or a more than just a bit suspicious of it, you'll find your assumptions are far from safe after reading it!

Putting the cult back in cult fiction, this is a darkly witty and sharply questioning debut A chilling vision of a contemporary USA where the sinister Church of America is destroying lives. Our cynical protagonist, sixteen-year-old Vivian Apple, is awaiting the fated 'Rapture' - or rather the lack of it. Her evangelical parents have been in the Church's thrall for too long, and she's looking forward to getting them back. Except that when Vivian arrives home the day after the supposed 'Rapture', her parents are gone. All that is left are two holes in the ceiling... Viv is determined to carry on as normal, but when she starts to suspect that her parents might still be alive, she realises she must uncover the truth. Joined by Peter, a boy claiming to know the real whereabouts of the Church, and Edie, a heavily pregnant Believer who has been 'left behind', they embark on a road trip across America. Encountering freak weather, roving 'Believer' gangs and a strange teenage group calling themselves the 'New Orphans', Viv soon begins to realise that the Rapture was just the beginning.