Journal of Public Policy and Marketing

Journal of Public Policy and Marketing
Title Journal of Public Policy and Marketing PDF eBook
Author Thomas C. Kinnear
Publisher American Marketing Association
Pages 188
Release 1984-05
Genre Business & Economics
ISBN

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Journal of Public Policy & Marketing : JPP&M

Journal of Public Policy & Marketing : JPP&M
Title Journal of Public Policy & Marketing : JPP&M PDF eBook
Author
Publisher
Pages 148
Release 2011
Genre Marketing
ISBN

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Journal of Public Policy & Marketing

Journal of Public Policy & Marketing
Title Journal of Public Policy & Marketing PDF eBook
Author
Publisher
Pages 140
Release 2009
Genre Marketing
ISBN

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The Oxford Handbook of Public Policy

The Oxford Handbook of Public Policy
Title The Oxford Handbook of Public Policy PDF eBook
Author Michael Moran
Publisher Oxford University Press, USA
Pages 997
Release 2008-06-12
Genre Political Science
ISBN 0199548455

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This is part of a ten volume set of reference books offering authoritative and engaging critical overviews of the state of political science. This work explores the business end of politics, where theory meets practice in the pursuit of public good.

Players in the Public Policy Process

Players in the Public Policy Process
Title Players in the Public Policy Process PDF eBook
Author H. Bryce
Publisher Springer
Pages 589
Release 2012-06-14
Genre Political Science
ISBN 1137273925

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This book carefully develops the perspective of nonprofit organizations as social capital assets and agents of public policy within a principal-agent framework. It shows the practical as well as managerial and marketing advantages of such an approach, one that can lead to serious questions about many of the existing views that all nonprofits result from market or government failure. Bryce provides a more positive, cross-national and inclusive perspective on these organizations that applies across all of their disciplines and in developed or developing countries alike.

Handbook of Public Administration

Handbook of Public Administration
Title Handbook of Public Administration PDF eBook
Author B Guy Peters
Publisher SAGE
Pages 409
Release 2007-05-23
Genre Political Science
ISBN 1446204782

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The past two decades have been marked by a period of substantial and often fundamental change in public administration. Critically reflecting on the utility of scholarly theory and the extent to which government practices inform the development of this theory, the Handbook of Public Administration was a landmark publication which served as an essential guide for both the practice of public administration today and its on-going development as an academic discipline. The Concise Paperback Edition provides a selection of 30 of the original articles in an accessible paperback format and includes a new introduction by B. Guy Peters and Jon Pierre. It is an essential point of reference for all students of public administration.

Does Marketing Need Reform?

Does Marketing Need Reform?
Title Does Marketing Need Reform? PDF eBook
Author Jagdish N Sheth
Publisher Routledge
Pages 361
Release 2015-01-28
Genre Business & Economics
ISBN 1317472888

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Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.