Journal of Broadcasting & Electronic Media
Title | Journal of Broadcasting & Electronic Media PDF eBook |
Author | |
Publisher | |
Pages | 750 |
Release | 2009 |
Genre | Broadcasting |
ISBN |
JOURNAL OF BROADCASTING AND ELECTRONIC MEDIA.
Title | JOURNAL OF BROADCASTING AND ELECTRONIC MEDIA. PDF eBook |
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Methods of Historical Analysis in Electronic Media
Title | Methods of Historical Analysis in Electronic Media PDF eBook |
Author | Donald G. Godfrey |
Publisher | Routledge |
Pages | 505 |
Release | 2006-08-15 |
Genre | Language Arts & Disciplines |
ISBN | 1135607400 |
Methods of Historical Analysis in Electronic Media provides a foundation for historical research in electronic media by addressing the literature and the methods--traditional and the eclectic methods of scholarship as applied to electronic media. It is about history--broadcast electronic media history and history that has been broadcast, and also about the historiography, research written, and the research yet to be written. Divided into five parts, this book: *addresses the challenges in the application of the historical methods to broadcast history; *reviews the various methods appropriate for electronic-media research based on the nature of the object under study; *suggests new approaches to popular historical topics; *takes a broad topical look at history in broadcasting; and *provides a broad overview of what has been accomplished, a historian's challenges, and future research. Intended for students and researchers in broadcast history, Methods of Historical Analysis in Electronic Media provides an understanding of the qualitative methodological tools necessary for the study of electronic media history, and illustrates how to find primary sources for electronic media research.
Journal of Broadcasting & Electronic Media (majalah) Journal of Broadcasting (majalah).
Title | Journal of Broadcasting & Electronic Media (majalah) Journal of Broadcasting (majalah). PDF eBook |
Author | Association for Professional Broadcasting Education |
Publisher | |
Pages | |
Release | 1985 |
Genre | Radio broadcasting |
ISBN |
Electronic Media Criticism
Title | Electronic Media Criticism PDF eBook |
Author | Peter B. Orlik |
Publisher | Routledge |
Pages | 559 |
Release | 2008-11-19 |
Genre | History |
ISBN | 1135845131 |
Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.
Head's Broadcasting in America
Title | Head's Broadcasting in America PDF eBook |
Author | Michael A. McGregor |
Publisher | Routledge |
Pages | 692 |
Release | 2016-01-08 |
Genre | Business & Economics |
ISBN | 1317347927 |
This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.
Management of Electronic Media
Title | Management of Electronic Media PDF eBook |
Author | Alan B. Albarran |
Publisher | |
Pages | 360 |
Release | 1997 |
Genre | Art |
ISBN |
Driven by a variety of forces, the process of management for the electronic media has changed dramatically. The text presents a modern approach to management. Instead of addressing management of each of the media separately, the author asserts that a basic set of skills which apply to all media must first be learned before the specific needs of each industry are presented.