Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.

Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.

Change or Die. What if you were given that choice? If you didn't, your time would end soon—a lot sooner than it had to. Could you change when change matters most? This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset. A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys—relate, repeat, and reframe—to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable, and absolutely vital.

Jonathan Trestle is a paramedic who's spent the week a few steps behind the angel of death. When he responds to a call about a man sprawled on a downtown sidewalk, Trestle isn't about to lose another victim. CPR revives the man long enough for him to hand Trestle a crumpled piece of paper and say, "Give this to Martin," before being taken to the hospital. The note is a series of dashes and haphazard scribbles. Trestle tries to follow up with the patient later, but at the ICU he learns the man awoke, pulled out his IVs, and vanished, leaving only a single key behind. Jonathan tracks the key to a nearby motel where he finds the man again--this time not just dead but murdered. Unwilling to just let it drop, Jonathan is plunged into a mystery that soon threatens not only his dreams for the future but maybe even his life.

The first official publisher’s anthology featuring the exemplary talents of the authors of BLACK BED SHEET BOOKS! "Black Bed Sheet is not only a publisher of fantastically creative horror books but knows the meaning of heart and integrity....Grabowsky has taken BBS to heights that few could have imagined with his drive, determination and talent, along with the talent in his stable. If you haven't read anything from BBS, it's past time you did but it's never too late!" --- Gene Tipton, A SHOT IN THE DARK COMICS "I had this idea for an anthology. A crazy, outside the box thought that I hoped would at least ignite some interest. Well, it not only ignited, the damn thing drenched the entire office at Black Bed Sheet Books and its publisher Nicholas Grabowsky in a orange and red hue of excitement. This has now become a solid joint effort spanning the many talented authors of Black Bed Sheet Books, highlighting the core value of writing: character depth. When Nick gave me the green light, I began to construct this list of talented writers. Some are veterans of the writing landscape [such as myself], others are brand new and cutting their jagged incisors deep into the skin of the publishing world. My only requirement for the authors became the simple task of all, write a story that has deep characters and emotion. A story evolves only so far as the characters propel it. I wanted the characters stripped down to their skeletons. Heroes, villains, somewhere in the middle? Bring them through the emotional grinder, chew them up, spit them out, where will it take the reader? Or, what about a few stories with different spins on such figures as Dracula, Adolph Hitler, the Devil, and Snow White. A few of these stories are dark in nature, or splashed with a form of comic ingenuity. Others are entrenched in history with a different spin that left me squirming in my seat. These authors are bright, fresh, talented, comedic, compassionate, and downright scary when they want to be. So sit back, turn off the lights, and read the book. Or die. I wouldn’t want that to happen to you, but then again once you step inside our world, anything can happen. Close your eyes. Take a breath. The sounds you hear are real. There is no turning back. Keep reading. Or die." --from Introduction by Jason Gehlert --Featuring the talents of— Fred Wiehe - Cinsearae Santiago - Brandon Ford Jessica Lynne Gardner - Lincoln Crisler - Jason Gehlert - William Cook - Reyna Young - Tom Sawyer - K.K. - Rey Otis - Shannon Lee - B.L. Morgan - Tammy Gehlert - S.C. Hayden - Franchisca Weatherman - Patrick James Ryan - Horns - Jason M. Tucker Amity Green – Adam Aresty – Jennifer Caress And Nicholas Grabowsky Edited by Jason Gehlert