Consumers are now more readily choosing to support emerging brands that align with their values instead of defaulting to the long-standing giants. As a result, up-and-coming jewelry brands have major opportunities for growth. Are you building a jewelry business while trying to increase brand awareness and profits? With the appropriate marketing strategy and plan, you can find your ideal customers, increase market share, and flourish in your category. But you must understand how to maximize your marketing efforts, so you can spend your time, money, and energy effectively - and get the best return on investment. This book will help you find joy in the process. Inside: What is marketing, and how is it different from PR or sales? What can it help you (and not help you) achieve? How can you lay the foundation for an effective marketing strategy? What are the most impactful marketing tactics for jewelry brands, and how can you navigate each of them? What is a brand, and how can you build a memorable and lasting one? How can you optimize your digital presence, including your ecommerce store?

If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!

An instant New York Times bestseller Two spiritual giants. Five days. One timeless question. Nobel Peace Prize Laureates His Holiness the Dalai Lama and Archbishop Desmond Tutu have survived more than fifty years of exile and the soul-crushing violence of oppression. Despite their hardships—or, as they would say, because of them—they are two of the most joyful people on the planet. In April 2015, Archbishop Tutu traveled to the Dalai Lama's home in Dharamsala, India, to celebrate His Holiness's eightieth birthday and to create what they hoped would be a gift for others. They looked back on their long lives to answer a single burning question: How do we find joy in the face of life's inevitable suffering? They traded intimate stories, teased each other continually, and shared their spiritual practices. By the end of a week filled with laughter and punctuated with tears, these two global heroes had stared into the abyss and despair of our time and revealed how to live a life brimming with joy. This book offers us a rare opportunity to experience their astonishing and unprecendented week together, from the first embrace to the final good-bye. We get to listen as they explore the Nature of True Joy and confront each of the Obstacles of Joy—from fear, stress, and anger to grief, illness, and death. They then offer us the Eight Pillars of Joy, which provide the foundation for lasting happiness. Throughout, they include stories, wisdom, and science. Finally, they share their daily Joy Practices that anchor their own emotional and spiritual lives. The Archbishop has never claimed sainthood, and the Dalai Lama considers himself a simple monk. In this unique collaboration, they offer us the reflection of real lives filled with pain and turmoil in the midst of which they have been able to discover a level of peace, of courage, and of joy to which we can all aspire in our own lives.

We've all experienced discontent in our lives at one point or another, waking up each day and going to sleep each night completely unfulfilled. We feel like something is missing but can't put our finger on what that is. Today's world is custom-built to pull our attention in a hundred and fifty directions, telling us who we should be and how we should live to become an acceptable member of society. We fall prey to the endless cycle of consumerism and information overload. Before we know it, we wake up questioning how the hell we got here in the first place."The Less Effect" is about becoming conscious to the physical environment, social relationships, and daily habits we surround ourselves with so we can clear away what is holding us back and follow our true passion. We spend so much of our lives continuously adding more to solve our problems that, over time, we completely lose sight of who we are underneath it all. When we become more aware of our surroundings and remove what no longer serves us, we are able to tap into our most authentic self and design a life of happiness and purpose.It simply starts with living a life of less.

A surprising discovery in the unlikeliest of places ... Joy Yoon and her husband spent more than ten years as humanitarian NGO workers in one of the world's most mysterious and closed societies. In this book she shares observations and insights, offering readers the chance to re-evaluate understandings of the so-called "Hermit Kingdom."

All the thrills of off-roading started with the Jeep, and they keep on coming. A celebration of off-road Jeeps and the people who drive them, this book features the vehicles, personalities, events, and maneuvers that make up the Jeep universe of competitive and recreational off-roading. The fact-filled, photograph-packed book explores the joys of Jeep ownership, history, restoration, modification, off-road competition, events, clubs, and more. It includes information on popular accessories and performance enhancing modifications, the different generations and styles of Jeeps, off-road events and the professionals who compete in them. With color photographs of some of the most beautiful custom and restored Jeeps from around the country, The Joy of Jeep takes readers to the edge of this soul-stirring activity and shows why Jeep is America's favorite off-road vehicle.