"His work in advertising was equally influential, as he created sustained campaigns for products that ranged from high-fashion menswear to Ivory Soap and Kellogg's Corn Flakes. But he is perhaps best known for his portrayal of the Arrow Collar Man, the first male sex symbol and the first advertising star of either gender." "More than 600 original paintings, photographs, advertisements, and magazine covers, including all 322 for the Saturday Evening Post, testify to the brilliance and importance of this powerful, iconic image maker. The revealing text delves into both his artistic and his personal evolution, uncovering much new material and setting the record straight on many of the questions that had clouded Leyendecker's history until this day. Together the art and text of J.C. Leyendecker restore this groundbreaking artist's rightful position in the pantheon of great American imagists."--BOOK JACKET.

Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.

From New York Review-- Homoerotic Studio recounts the dramatic, untold story behind J. C. Leyendecker becoming rich after making a gay man an American icon. The format of the biography is appealing and attractive. The pages are replete with clear black and white reproductions of Leyendecker's paintings as well as photographs of unclothed, beautiful men who serve as surrogate Leyendecker models. The text is well researched and authentic; the writing style is free-flowing, and the words capture the psychology of Leyendecker's sexuality. Collectors and investors will want to add this fascinating, informative, inspiring biography to their portfolios. This is the back story of a homosexual who became a giant in the art world and a legend in American swag--all while being gay. If his life can serve as a role model to young men who have been bullied or taught to think less of themselves for their sexual orientation, all the better.