Biography of soccer superstar Jay-Jay Okocha, including information on his childhood in Nigeria, his various achievements on the field, and his work with charities.

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

This book explores sport communication in Africa and the African diaspora. Drawing on multidisciplinary perspectives, it deepens our understanding of the importance of sport in African society as well as the profound and growing influence of the African diaspora in world sport, as athletes, scholars, leaders, and business and media professionals. Including contributions from leading African researchers and experts on sport in Africa across the fields of sociology, history, business, communication studies, media studies, and education, this book examines sport communication across a wide variety of contexts and countries, from the role of radio in developing awareness of the Olympic Games in Nigeria to the impact of Colin Kaepernick’s protest on journalistic practices in Historically Black Colleges and Universities in the USA. Presenting fascinating case studies such as print media and the historiography of football in Cameroon, racism in European football, and the relationship between sport, communication policy-making, and sustainable development in Africa, this book shines new light on key themes in the study of sport communication. This is fascinating reading for anybody with an interest in social-cultural issues in sport, the business and management of sport, sport and the media, African studies, or development studies.

Building on the success of Soccer: the Ultimate Guide, we're bringing the world's game to readers in a revised and updated edition, including fantastic World Cup 2010 information. More pages, more pictures, more facts, stats, and info make the Ultimate Soccer Book truly ultimate.

Sasha views her marriage to Marc, her college boyfriend, as the consummation of a tested, yet blissful, romantic relationship. The sweethearts seem to have everything going for them-privileged backgrounds, current professional success, and a bright future. When their efforts to have a much-desired child fail to bear fruit, however, they embark on a journey of changes and breakthroughs, trials and triumphs, that will test the mettle of their love. Sasha soon realizes that the wedding wasn't the pinnacle of their courtship, but the beginning of their marriage. Will this young family survive the struggles that come their way? Beyond the Mountaintop draws readers into Sasha and Marc's world as they travel the difficult road of their young marriage. Along the way, Sarah, Marc's Pentecostal sister, and Big Pierre, a celebrated stand-up comedian, join in the journey and add their unique perspectives to the important questions raised throughout the story. Over time, Sasha learns that life, and marriage, consists of a series of quests in which every goal met marks the start of a new route in their shared and lifelong journey. Ultimately, Sasha and Marc-and the reader-must answer the question: Is knowledge the reason for marriage, or is marriage the reason for knowledge?...