Japan imports large amounts of beef, primarily from Oceania and North America, and its consumers are willing to pay a premium for heavily marbled, grain-fed beef. Trade bans resulting from the discovery of bovine spongiform encephalopathy (BSE) in North America shifted beef supplies to imported beef from Australia and New Zealand. Beef consumption in Japan may increase from current levels in Japan¿s market, particularly if prices fall or income rises. Economic factors, demographic factors, import and domestic policies and regulations, as well as consumer tastes and preferences, will determine the outlook for beef consumption in Japan and the ability of U.S. beef to compete in that market. Charts and tables.

The contributing authors of Understanding the Japanese Food and Agrimarket discuss broad forces that affect markets in Japan and specific situations faced in marketing grain, livestock, and seafood products; fruits; vegetables; and wood products. Many of the contributors speak and read Japanese and have lived in Japan for extensive periods; they are able to give deep insights into how and why the Japanese consumption and distribution system behaves as it does. They draw on their expertise to fully explore various Japanese food and fiber markets. As they demystify the Japanese market, they illustrate for readers several systematic approaches to mastering the Japanese food and fiber markets. Readers will discover that effective long-term marketing strategies in Japan must be based on sound analytical information. The contributors provide such needed material with chapters on items as diverse as wine, grain products, beef, and fruits and vegetables. Some of the specific topics covered include: changes in Japanese food consumption Japanese food distribution system demand for beef products in Japan demand for vegetables and vegetable seeds Japanese wine market demand for bakery products new food products for the Japanese market developing trade relations in wood products Executives of commodity associations or firms exporting foods to Japan will find the general sections most interesting as well as chapters specific to their products. Teachers and students exploring exporting to the Japanese market will be intrigued by the various dimensions of the “multifaceted” nature and opportunities of the Japanese market.

As the title suggests, this is an ambitious book. Broad in scope and rich in detail, it examines the rise and fall of Japanese foreign direct investment (FDI) in nearly two dozen industries, from electronics and automobile manufacturing to real estate and construction services, in almost every region of the world over the past half century or more. The result is an encyclopedic volume (459 pages with index). . . useful for East Asian business scholars or those interested in the overseas activities of Japanese firms. Farrell has written. . . a sweeping survey of Japanese FDI. Walter Hatch, Journal of Japanese Studies Roger Farrell has written a weighty compendium on Japanese direct foreign investment. At over 450 pages it covers the full array of Japan s diverse industries and sectors, from fisheries and lumber to steel and automobiles, and in the service industries from banking to telecommunications. Apart from the breadth of coverage, this work is even more remarkable considering that Japanese multinationals and their overseas investments have been largely under the radar of social scientists of late, especially so since the ascent of China in the early years of the present decade. David W. Edgington, Growth and Change Enhanced with indexes, appendixes, and editorial opinions on the subject, Japanese Investment in the World Economy is a complete and comprehensive scholarly reference, ideal for college and community library economics collections. Midwest Book Review The Economics Shelf This book examines Japanese Foreign Direct Investment (FDI) in the world economy over more than five decades. It provides a unique focus on the internationalisation experience of selected industries, such as forestry, textiles, electronics, motor vehicles, steel and services as well as case studies of individual firms. Roger Farrell considers the theoretical explanations for Japanese FDI and particular motivations which have been an ongoing rationale for FDI, including: energy and resource security the theme of retaining market access the relocation of manufacturing to retain international competitiveness withdrawal after the bubble economy the new phase of investment in the 2000s. Japanese Investment in the World Economy is distinctive in that it examines overseas investment by firms in the primary, manufacturing and services sectors over the period in which the Japanese economy became the second largest in the world. The book provides a succinct overview of Japanese FDI of interest to professionals and students of business, economics, international relations, politics and Japanese culture.