Demonstrates that Western individualism and Japanese groupism are not necessarily incompatible or mutually exclusive.

Over the last four decades, many Japanese companies have opened branch offices or subsidiaries in the Netherlands. The same is true of Dutch companies in Japan. In these organisations, nationals with different cultural backgrounds worked together intensively and decisions of varying importance are made continuously. Effective co-operation and decision-making in such intercultural business settings require insight into each other’s ways of thinking. In this book, experienced authors from business and academia discuss Japanese-Dutch economic relationships against this background of similarities, differences and adaptations.