ビジネス日本語

First Published in 1996. The quickest way to understand another culture is through its language. This is because language is a living thing, an everchanging system of words and meanings that mirrors the society that it describes and defines. This is the background to the writing of Japanese Business Language. Having recognized the persistent difficulties foreign executives in Japan have in understanding Japanese business practices and being equally well aware of the difficulties Japanese executives abroad experience in trying to explain their ways to foreigners, the Mitsubishi Corporation compiled a reference work of key Japanese business terms rendered and explained in English, for the use of its own clients and executives.

This is a concise and user-friendly book for learning polite spoken Japanese or written Japanese. Respect language—the special style of polite spoken or written Japanese—is involved almost every exchange of Japanese between one person and another, including the simplest phrases of greeting. An understanding of its forms is therefore essential to any serious student of the Japanese language. This programmed course is carefully designed to teach the basic and correct forms which the learner should master for his or her own use, by first looking at the various typical situations to see when respect should and should not be shown in Japanese, and then going on to see how respect is expressed in special forms of speech. In this way, the learner is shown how to identify the type of respect for used, the person to whom respect is being shown, and the equivalent form in colloquial language. The insights into both Japanese culture and language will help any student or businessperson traveling to Japan or speaking Japanese on a regular basis. Understand which situations require respect language. Identify the most suitable grammar, honorifics, and more for a wide range of situations. Self-tests to help you master what you learn. Valuable quick-reference appendices.

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Japanese is a wonderful language, very different from European languages. It is also the gateway to the rich culture of the exciting and complex island nation of Japan. Some people get intimidated by the prospect of speaking Japanese—worried that it’s just too complex and different—but these fears are unfounded. While you can devote a lifetime to the study of this or any language, picking up the basics of Japanese doesn’t require any more than an interest and a willingness to try something new. Japanese For Dummies has everything you need to get off the ground with speaking the language. Author and Professor of Japanese Eriko Sato starts you off with the essentials of grammar and pronunciation, giving you a working sense of the language, before showing you Japanese in action. You’ll then explore vocabulary and expressions through dialogues taking place in situations such as: Introductions and greetings Eating and drink ing Shopping Exploring the town Talking on the telephone Asking directions Getting around Staying at a hotel You’ll also discover social customs, formalities, and manners, from how and when to bow to how to unwrap a present. Whether you simply want to introduce yourself to the Japanese language, say a few words to a neighbor or coworker, or you’re planning a major trip or study abroad in Japan, Japanese For Dummies will enable you to get the basics fast and work towards your own goal at your own pace. You’ll also find out about: How to use karaoke to help you learn Japanese Movies that will introduce you to Japanese culture and language Learning Japanese the “gourmet” way When ignoring “no, thank you” shows good manners Proper table manners Proper body language How to sound fluent And much more! With helpful vocabulary summaries, a mini-dictionary at the end, and an audio CD full of conversations and pronunciations, Japanese For Dummies assumes no prior knowledge of Japanese on your part—providing the perfect guide for a quick-but-thorough, lighthearted-but-not-lightweight introduction to the language.

Bjarke Frellesvig describes the development of the Japanese language from its recorded beginnings until the present day as reflected by the written sources and historical record. Beginning with a description of the oldest attested stage of the language, Old Japanese (approximately the eighth century AD), and then tracing the changes which occurred through the Early Middle Japanese (800–1200), Late Middle Japanese (1200–1600) and the Modern Japanese (1600–onwards) periods, a complete internal history of the language is examined and discussed. This account provides a comprehensive study of how the Japanese language has developed and adapted, providing a much needed resource for scholars. A History of the Japanese Language is invaluable to all those interested in the Japanese language and also students of language change generally.