Strategic orthodoxy is rightly about focus, alignment, and tough choices. Trying to achieve incompatible goals can lead to tensions, contradictions, and loss of advantage. Yet, the rules of competition are changing. There is a select group of companies around the world that have managed to transcend conventional categories and contradictions to develop strategies that deliver competitive advantage and outstanding performance. We call these "Janus strategies", after the Roman god Janus who surveys two or more directions simultaneously. These companies include Toyota, Narayana Health, Singapore Airlines, Apple Inc, and NASA. Based on in-depth case research and decades of development and advisory work with strategists this book outlines how these companies accomplished Janus strategies, while others such as Xerox failed to do so. "Janus Strategy is a gem of a book! It explores one of the eternal challenges in the field of strategy - how to manage dual and often contradictory challenges such as low cost and differentiation or centralisation and decentralisation simultaneously. Building on rigorous research and using a number of inspiring company examples, the book identifies the ingredients that need to be put together to meet this challenge. This superb book is full of fresh ideas and practical advice. It deserves to be widely read and be on the shelf of every senior executive crafting their organisation's strategy."Costas Markides, Professor of Strategy & Entrepreneurship, Holder of the Robert Bauman Chair in Strategic Leadership, London Business School"I have known and worked with Loizos Heracleous for many years and executive colleagues and corporate students have found his work to be both inspirational and of practical value. I trust readers will find this book equally stimulating."Richard Hill, Director of Learning and Development at Rolls Royce (retired)"If you ever wondered how to pursue promising, though contradicting objectives (efficient operations and high risk innovation for example), this is a book for you. It's both an eye-opener and practical guide helping you to build your own Janus strategy. The stories from companies having done this before, makes it a great read. No doubt you will enjoy it as much as I did."Christian Stadler, Professor of Strategy at WBS and author of Open Strategy, MIT Press"Bringing together a fascinating mix of cases, examples and thinking from refreshingly different areas, Heracleous has created a book that is as intriguing and inspiring as it is pragmatic and timely."Marcus Alexander, Adjunct Professor of Strategy & Entrepreneurship at London Business School, Non-Executive Director and Strategy Consultant"A Janus himself as a rigorous researcher and inspiring educator at the same time, Loizos Heracleous has provided a much-needed perspective on strategy in his book Janus Strategy. Often managers shy away from trying to resolve paradoxes and conflicts in their business. This book shows us how to welcome and be comfortable with them, and more importantly, how to use them to build competitive advantage." Pinar Ozcan, Professor of Entrepreneurship & Innovation, Saïd Business School, University of Oxford

Examining some of the new and emerging issues in strategic management, Loizos Heracleous offers a fresh approach to the established ideas of strategy. Beginning with the historical development of the strategy field, including the influence of industrial organisation and the resource-based view, he develops a new perspective labelled an 'organisational action' view of strategy. This approach is theoretically underlain by organisation theory and takes seriously such issues as the role of agency, the need for a longitudinal focus on process, the complexities of strategy implementation, and organisational facets such as strategic choice, organisational culture, organisational discourses and learning. Combining theoretical subtlety with an applied orientation, Heracleous examines topical areas such as corporate governance, inter-organisational networks, and organising for the future. With original research and extensive surveys of the strategy literature, combined with a strong practical orientation, this book is ideal for MBA students, strategy researchers and the more thoughtful practitioner.

With business advice from an expert entrepreneur, learn how to identify and leverage the key factors that will bring sustainability and success to your startup. Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump. How do social ventures scale to over $2 million, Janus's clear benchmark for a social enterprise's sustainability? ​Janus, tapping into strong connections to the Silicon Valley world where many of these ventures are started or and/or funded, reveals insights from key figures such as DonorsChoose founder Charles Best, charity:water's Scott Harrison, Reshma Saujani of Girls Who Code and many others. Social Startup Success will be social entrepreneurship's essential playbook; the first definitive guide to solving the problem of scale.

Getting other people to do what we want is a useful skill for anyone. Whether you’re seeking a job, negotiating a deal, or angling for that big promotion, you’re engaged in strategic thought and action. In such moments, you imagine what might be going on in another person’s head and how they’ll react to what you do or say. At the same time, you also try to pick the best way to realize your goals, both with and without the other person’s cooperation. Getting Your Way teaches us how to win that game by offering a fuller understanding of how strategy works in the real world. As we all know, rules of strategy are regularly discovered and discussed in popular books for business executives, military leaders, and politicians. Those works with their trendy lists of pithy maxims and highly effective habits can help people avoid mistakes or even think anew about how to tackle their problems. But they are merely suggestive, as each situation we encounter in the real world is always more complex than anticipated, more challenging than we had hoped. James M. Jasper here shows us how to anticipate those problems before they actually occur—by recognizing the dilemmas all strategic players must negotiate, with each option accompanied by a long list of costs and risks. Considering everyday dilemmas in a broad range of familiar settings, from business and politics to love and war, Jasper explains how to envision your goals, how to make the first move, how to deal with threats, and how to employ strategies with greater confidence. Alexander the Great, Genghis Khan, Rosa Parks, Hugo Chávez, and David Koresh all come into play in this smart and engaging book, one that helps us recognize and prepare for the many dilemmas inherent in any strategic action.

This book presents a theoretically informed approach to creative strategizing based on building metaphorical structures that represent organizations.

Named after the two-faced roman god, Janus particles have gained much attention due to their potential in a variety of applications, including drug delivery. This is the first book devoted to Janus particles and covers their methods of synthesis, how these particles self-assemble, and their possible uses. By following the line of synthesis, self-assembly and applications, the book not only covers the fundamental and applied aspects, but it goes beyond a simple summary and offers a logistic way of selecting the proper synthetic route for Janus particles for certain applications. Written by pioneering experts in the field, the book introduces the Janus concept to those new to the topic and highlights the most recent research progress on the topic for those active in the field and catalyze new ideas.