The Improbable First Century of Cosmopolitan Magazine
Title | The Improbable First Century of Cosmopolitan Magazine PDF eBook |
Author | James Landers |
Publisher | University of Missouri Press |
Pages | 369 |
Release | 2010-11-01 |
Genre | Language Arts & Disciplines |
ISBN | 0826272339 |
Today, monthly issues of Cosmopolitan magazine scream out to readers from checkout counters and newsstands. With bright covers and bold, sexy headlines, this famous periodical targets young, single women aspiring to become the quintessential “Cosmo girl.” Cosmopolitan is known for its vivacious character and frank, explicit attitude toward sex, yet because of its reputation, many people don’t realize that the magazine has undergone many incarnations before its current one, including family literary magazine and muckraking investigative journal, and all are presented in The Improbable First Century of Cosmopolitan Magazine. The book boasts one particularly impressive contributor: Helen Gurley Brown herself, who rarely grants interviews but spoke and corresponded with James Landers to aid in his research. When launched in 1886, Cosmopolitan was a family literary magazine that published quality fiction, children’s stories, and homemaking tips. In 1889 it was rescued from bankruptcy by wealthy entrepreneur John Brisben Walker, who introduced illustrations and attracted writers such as Mark Twain, Willa Cather, and H. G. Wells. Then, when newspaper magnate William Randolph Hearst purchased Cosmopolitan in 1905, he turned it into a purveyor of exposé journalism to aid his personal political pursuits. But when Hearst abandoned those ambitions, he changed the magazine in the 1920s back to a fiction periodical featuring leading writers such as Theodore Dreiser, Sinclair Lewis, and William Somerset Maugham. His approach garnered success by the 1930s, but poor editing sunk Cosmo’s readership as decades went on. By the mid-1960s executives considered letting Cosmopolitan die, but Helen Gurley Brown, an ambitious and savvy businesswoman, submitted a plan for a dramatic editorial makeover. Gurley Brown took the helm and saved Cosmopolitan by publishing articles about topics other women’s magazines avoided. Twenty years later, when the magazine ended its first century, Cosmopolitan was the profit center of the Hearst Corporation and a culturally significant force in young women’s lives. The Improbable First Century of Cosmopolitan Magazine explores how Cosmopolitan survived three near-death experiences to become one of the most dynamic and successful magazines of the twentieth century. Landers uses a wealth of primary source materials to place this important magazine in the context of history and depict how it became the cultural touchstone it is today. This book will be of interest not only to modern Cosmo aficionadas but also to journalism students, news historians, and anyone interested in publishing.
A Popular Guide to the Heavens
Title | A Popular Guide to the Heavens PDF eBook |
Author | Robert Stawell Ball |
Publisher | |
Pages | 340 |
Release | 1915 |
Genre | Astronomy |
ISBN |
The California Practice Act
Title | The California Practice Act PDF eBook |
Author | California |
Publisher | |
Pages | 388 |
Release | 1860 |
Genre | Civil procedure |
ISBN |
"Being an act entitled "An act to regulate proceedings in civil cases in the courts of justice in this state", passed April 29, 1851, and amended May 18, 1853 ; May 18, 1854 ; April 28, May 4, and May 7, 1855 ; February 20, 1857 ; March 24, and April 15, 1858 ; February 21, March 28, April 2, and April 12, 1859 ; April 28, 1860. Also "An act concerning the courts of justice of this state, and judicial officers", passed May 19, 1853 ; and also, "An act concerning forcible entries and unlawful detainers", passed April 22, 1850."
Documents of the Senate of the State of New York
Title | Documents of the Senate of the State of New York PDF eBook |
Author | New York (State). Legislature. Senate |
Publisher | |
Pages | 1070 |
Release | 1876 |
Genre | Government publications |
ISBN |
Annual Report of the Secretary of the Treasury on the State of the Finances for the Year ...
Title | Annual Report of the Secretary of the Treasury on the State of the Finances for the Year ... PDF eBook |
Author | United States. Department of the Treasury |
Publisher | |
Pages | 1058 |
Release | 1898 |
Genre | Finance, Public |
ISBN |
Pacific Medical Journal
Title | Pacific Medical Journal PDF eBook |
Author | |
Publisher | |
Pages | 880 |
Release | 1898 |
Genre | Medicine |
ISBN |
Weekly World News
Title | Weekly World News PDF eBook |
Author | |
Publisher | |
Pages | 44 |
Release | 1991-12-31 |
Genre | |
ISBN |
Rooted in the creative success of over 30 years of supermarket tabloid publishing, the Weekly World News has been the world's only reliable news source since 1979. The online hub www.weeklyworldnews.com is a leading entertainment news site.