Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

Exploring the Heart Sutra offers readers an interdisciplinary philosophical approach to this much-loved Buddhist classic, with a new translation and commentary. Situating the Heart Sutra within a Chinese context, Sarah A. Mattice brings together voices past and present, Asian and Western, on topics from Buddhology, translation theory, feminism, religious studies, ethnography, Chinese philosophy, and more, in order to inspire readers to understand the sutra in a new light. Mattice’s argument for the importance of appreciating the Heart Sutra from a Chinese philosophical context includes a new hermeneutic paradigm for approaching composite texts; an argument for translating the text from the Chinese, rather than the Sanskrit; an extended discussion of the figure of Guanyin, bodhisattva of compassion and main speaker of the Heart Sutra, as a distinctively Chinese figure; an inquiry in to the history of women’s practice, with a special focus on China; and a commentary on the text that draws on philosophical resources from Chinese Buddhist, Ruist, and Daoist traditions. Mattice presents the Heart Sutra in its depth and complexity, inviting readers to return to this classic text with fresh perspectives and new insights into its relevance for living well in the contemporary world.

"Picture me madly in love with this moving, tender, unapologetically honest book." —Becky Albertalli, #1 best-selling author of Simon Vs. the Homo Sapiens Agenda Danny Cheng has always known his parents have secrets. But when he discovers a taped-up box in his father's closet filled with old letters and a file on a powerful Bay Area family, he realizes there's much more to his family's past than he ever imagined. Danny has been an artist for as long as he can remember and it seems his path is set, with a scholarship to RISD and his family's blessing to pursue the career he's always dreamed of. Still, contemplating a future without his best friend, Harry Wong, by his side makes Danny feel a panic he can barely put into words. Harry's and Danny's lives are deeply intertwined and as they approach the one-year anniversary of a tragedy that shook their friend group to its core, Danny can't stop asking himself if Harry is truly in love with his girlfriend, Regina Chan. When Danny digs deeper into his parents' past, he uncovers a secret that disturbs the foundations of his family history and the carefully constructed facade his parents have maintained begins to crumble. With everything he loves in danger of being stripped away, Danny must face the ghosts of the past in order to build a future that belongs to him in this complex, lyrical novel.

A tender lapsharing book that appreciates difference as the foundation of life-long friendship, from three-time Geisel Award recipient Greg Pizzoli In this sweet story by an acclaimed picture book creator, a simple "It's nice to know you" holds so much power. This Story is for You celebrates moments of kindness, from the small to the grand, in a heartwarming tale of human connection. The comforting text shares the tone of a Ruth Krauss classic and is balanced by Greg Pizzoli's signature bright, cheerful color palette and visual humor. Here is the perfect year-round, any-occasion gift book about love and friendship, sure to be a special read for parents, children and their friends for years to come. Don't miss these other favorites from Greg Pizzoli:The Watermelon SeedGood Night OwlThe Book HogThe Twelve Days of ChristmasNumber 1 SamTempleton Gets His Wish

As soon as Cookiesaurus Rex comes out of the oven, he declares that he is King of All Cookies. He should be frosted before all of the standard-shaped cookies, in a nice bright green. But the other cookies are getting sprinkles, or shiny stars, or even gumdrops . . . WAIT ONE STINKIN' STOMPIN' MINUTE! Cookiesaurus wants a do-over. Problem is, he might not end up with the kind of "do" he wants. Readers will love the funny back-and-forth between this cheeky cookie and the hand that frosts him. See who gets his licks in at the end!

This expanded second edition provides a concise overview of the main principles and reactions of heterocyclic chemistry for undergraduate students studying chemistry and related courses. Using a successful and student-friendly "at a glance" approach, this book helps the student grasp the essence of heterocyclic chemistry, ensuring that they can confidently use that knowledge when required. The chapters are thoroughly revised and updated with references to books and reviews; extra examples and student exercises with answers online; and color diagrams that emphasize exactly what is happening in the reaction chemistry depicted.

This "gripping and moving" story of two foster brothers sharply examines the impact of loss, grief, and abuse (Emma Donohgue, bestselling author of Room) -- and celebrates the power of friendship. When Adam Blake lands the best elective ever in his senior year, serving as an aide to the school psychologist, he thinks he's got it made. Sure, it means a lot of sitting around, which isn't easy for a guy with ADHD, but he can't complain, since he gets to spend the period texting all his friends. Then the doctor asks him to track down the troubled freshman who keeps dodging her, and Adam discovers that the boy is Julian -- the foster brother he hasn't seen in five years. Adam is ecstatic to be reunited. At first, Julian seems like the boy he once knew. He's still kind hearted. He still writes stories and loves picture books meant for little kids. But as they spend more time together, Adam realizes that Julian is keeping secrets, like where he hides during the middle of the day, and what's really going on inside his house. Adam is determined to help him, but his involvement could cost both boys their lives. First-time novelist Robin Roe relied on life experience when writing this exquisite, gripping story featuring two lionhearted characters.