This invaluable collection of articles on marketing ambulatory care co vers marketing perspectives, consumer demographics, attitudes and beha vior, and methodology. An excellent resource for ambulatory care profe ssionals, marketing professionals, and students. This book is attracti vely priced in soft cover.

This four volume collection of the best articles from the Journal of Ambulatory Care Management addresses critical issues facing ambulatory care professionals today. As the role of ambulatory care becomes more significant under managed care and health care reform, these books will be a valuable resource to ambulatory care providers and students in health administration programs.

This collection of articles features information on planning & development issues, financial issues, & managerial issues surrounding ambulatory surgery. Case studies provide an inside look at the actual experiences of four ambulatory surgery programs. Ambulatory care professionals, administrators, & students will find this resource invaluable. This book is attractively priced in soft cover.