Whether you own a business, help manage one, or work in sales and marketing, you'll achieve more when you focus on how you sell instead of what you sell. Michael Saraf, a sales and marketing professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to: - build a sales and marketing program that speaks to your target audience; - take advantage of open doors left behind by competitors; - boost "mind share" in order to get more market share; - deliver value repeatedly by focusing on the little things. You'll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great-and that's service. When you treat service as the umbrella over everything, including the product, you'll develop stronger relationships with customers and get to the promised land of customer loyalty.

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Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business. Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”—the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.

Are you ready to jump-start your freelance career? Freelance Newbie has you covered! In this book, you’ll learn practical, actionable steps you can start using today to get your first client by the end of the week. Featuring all the methods, techniques, tips, tricks, and insights you need to succeed, Freelance Newbie was written by a working freelancer whose mission is to help people like you find personal success and financial independence. The material you’ll read here has never been featured at a lower price — you simply cannot get this kind of value for less. We go through everything step-by-step with real-world examples so you know exactly what you need to do to become a successful freelancer. In Freelance Newbie, you’ll learn how to: :• Develop a business plan from scratch• Establish a suitable work environment • Configure your own freelance website to generate quality leads • Determine what services to offer (and what to do if you don't know how to do something) • Figure out an appropriate pricing scheme for your services • Find “starter” clients that pave the way for 5-star social proof and full-paying, long-term clients • Draft effective proposals and contracts• Advertise for free (or very, very cheaply) • Deliver above-average customer service • Efficiently complete client projects — time runs out FAST • And much, much more! This book can also be used as the perfect companion manual to the video course available on Udemy by RealToughCandy.

Turn your business dreams into profitable reality with this straightforward guide to setting up and running an online business. It walks you step-by step through the entire process, from researching the market and designing your Web site, to marketing your product online and trading securely. Whether you’re starting out or looking to expand an existing business online, this up to- date book provides you with all the support and expert advice you need to successfully build your own online empire.