Words That Work
Title | Words That Work PDF eBook |
Author | Dr. Frank Luntz |
Publisher | Hachette Books |
Pages | 438 |
Release | 2007-01-02 |
Genre | Language Arts & Disciplines |
ISBN | 1401385745 |
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
It's about People
Title | It's about People PDF eBook |
Author | Jim Hohnberger |
Publisher | Pacific Press Publishing |
Pages | 0 |
Release | 2003 |
Genre | Christian life |
ISBN | 9780816319640 |
How to be like Jesus even when we disagree In what may be his most important book yet, Jim Hohnberger attempts to reconcile the faith we preach with the gospel we live -- when we disagree. With honesty and sincerity born out of his own sometimes painful experience, Jim shows how Jesus' attitude and approach towards those who didn't receive Him, was just as important as the truth He taught. If you have ever felt the heartache of rejection because you saw things from a different perspective; if you have ever been the one to wound someone else in your zeal to uphold truth; if you value people above policy or politics, this book is for you.
White Fragility
Title | White Fragility PDF eBook |
Author | Dr. Robin DiAngelo |
Publisher | Beacon Press |
Pages | 194 |
Release | 2018-06-26 |
Genre | Social Science |
ISBN | 0807047422 |
The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality. In this “vital, necessary, and beautiful book” (Michael Eric Dyson), antiracist educator Robin DiAngelo deftly illuminates the phenomenon of white fragility and “allows us to understand racism as a practice not restricted to ‘bad people’ (Claudia Rankine). Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt, and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration, DiAngelo examines how white fragility develops, how it protects racial inequality, and what we can do to engage more constructively.
Ohio and Its People
Title | Ohio and Its People PDF eBook |
Author | George W. Knepper |
Publisher | |
Pages | 558 |
Release | 1997 |
Genre | History |
ISBN |
In 1989, when Ohio and Its People was first published, the state was still reeling from severe economic blows. Now its economy is resurgent. Its cities have made great progress in renewing portions of their downtowns and, in some cases, their neighborhoods.
Afghanistan
Title | Afghanistan PDF eBook |
Author | Martin Ewans |
Publisher | Psychology Press |
Pages | 280 |
Release | 2002 |
Genre | Afghanistan |
ISBN | 0415298261 |
Reviews the emergence and fall of the Taliban, their ideology and their place within Islam, and examines Afghanistan's relevance to issues relating to Islamic extremism, the international drugs trade and international terrorism.
Ohio and Its People
Title | Ohio and Its People PDF eBook |
Author | George W. Knepper |
Publisher | Kent State University Press |
Pages | 560 |
Release | 2003 |
Genre | History |
ISBN | 9780873387910 |
The bicentennial edition of this publication has been revised and updated and includes an additional chapter which examines Ohio through to the end of the 20th century. George W. Knepper presents contemporary information on the national and state political arenas, the economy and the environment.
Grenada
Title | Grenada PDF eBook |
Author | Beverley A. Steele |
Publisher | MacMillan Caribbean |
Pages | 508 |
Release | 2003 |
Genre | History |
ISBN |
This book blends up to date scholarship from primary sources with fascinating detail of its people and their often turbulent struggle for survival. It provides a detailed chronological historical anaylsis but focuses especially on the story and every day lives of its inhabitants from the earliest days of settlement to the overthrow, and execution, of the revolutionary Prime Minister Maurice Bishop in 1981, and beyond.