This book is like no other book on starting a business. It’s not about the ground-level details of starting a business. It’s more of a tree-top view of business in general. So before you make any decisions about what kind of business you’d like to start, read this book first and get a thorough understanding of how business works. There are a variety of subjects included in this book and each is geared to provide you a deeper understanding of the world you’re thinking of entering. In this book I discuss the purpose of a business; the need to prepare; what it takes to start a business; a product business vs a service business; brick and mortar vs online; best business types; launching and growing a business; and the need to innovate or die. I sincerely believe you won’t find another book like this one. It’s specific and sufficiently detailed to give you a complete understanding of the processes and hidden mechanisms of starting your own successful business enterprise.

Brave, Authentic, Loud, Lovable, and Spunky! The keys to sustained business growth and success. America's small and midsized businesses face unique challenges as they struggle to reach the kind of long-term business goals achieved by larger companies. Balls! shows that successful firms follow certain rules and display six essential traits-they are brave, authentic, loud, lovable, and spunky. Add an exclamation mark for "Do It Right Now Before Someone Else Does!" and that spells Balls!-something all growing businesses need in order to truly succeed. Written by a young executive at one of America's fastest growing small businesses, Balls! looks at business success from a decidedly exuberant and creative perspective, bringing fresh ideas and tactics that any business leader, in any industry, will find immediately useful. Alexi Venneri (Seattle, WA) is Chief Marketing and Communications Officer at Who's Calling, one of the fastest growing companies in America. She joined the firm as employee number 13 and has witnessed it grow to over 300 employees. She is also the former director for the Seattle Mariners who managed all ballpark marketing and fan relations for the team. Her professional career also includes sales management, event planning, training, and marketing for companies in both the U.S. and Canada.

A bold and inspiring memoir and manifesto from a renowned voice in the women's leadership movement who shows women how to cultivate the single skill they really need in order to thrive: the ability to let go. Once the poster girl for doing it all, after she had her first child, Tiffany Dufu struggled to accomplish everything she thought she needed to in order to succeed. Like so many driven and talented women who have been brought up to believe that to have it all, they must do it all, Dufu began to feel that achieving her career and personal goals was an impossibility. Eventually, she discovered the solution: letting go. In Drop the Ball, Dufu recounts how she learned to reevaluate expectations, shrink her to-do list, and meaningfully engage the assistance of others—freeing the space she needed to flourish at work and to develop deeper, more meaningful relationships at home. Even though women are half the workforce, they still represent only eighteen per cent of the highest level leaders. The reasons are obvious: just as women reach middle management they are also starting families. Mounting responsibilities at work and home leave them with no bandwidth to do what will most lead to their success. Offering new perspective on why the women’s leadership movement has stalled, and packed with actionable advice, Tiffany Dufu’s Drop the Ball urges women to embrace imperfection, to expect less of themselves and more from others—only then can they focus on what they truly care about, devote the necessary energy to achieving their real goals, and create the type of rich, rewarding life we all desire.

Josh Wolf--one of the stars and writers of Chelsea Lately and After Lately--delivers a hilarious collection of essays that reminds us all what it takes to conquer fatherhood without sacrificing manhood. Struggling to make it as a stand-up comic didn't always fit with being a single parent. But Josh figured out his own set of rules--through trial and (frequent) error. Early picking up kids from school? The nearby strip club is a great place to kill time and bond with some like-minded dads. Want a drunken heart-to-heart with your son? First make sure there's no Sharpie around in case you pass out. Wondering where to take that special someone at the end of the night? Remember that no sane woman will have sex with you in a one-bedroom apartment where your kids are sleeping--even if you promise to be really, really quiet. Whether it's revealing the secrets to limitless hookups (hint: it's single moms) and getting rid of your children's friends that you just can't stand (hint: it's not single moms), or blackmailing PTA members and ignoring health codes, Josh is sure to impart some parenting wisdom along the way. Or at least have a good time trying.

"For Chris Edwards, the decision to transition from female to male was black and white. The question was, did he have the balls to do it? Did he have the balls to come out at a company board meeting made up of white, middle-aged executives? To endure 28 painful and extensive surgeries? Show up at his 10-year high school reunion? Date a member of the Nashville Bikini Team? The answer is yes--yes, he did"--Publisher's website.

A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business—methods that many of today's companies would be wise to observe and employ themselves. You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include: First to market is everything Ask "What Else?" when working with clients to enhance relationships and elicit more business Don't expand just for the sake of expanding; do it in areas and industries where your passion lies How to train employees while they're in the minor leagues to prepare them for the majors Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.