This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic, social, and political crises. The book argues that the use of sports for nation branding and public diplomacy goals is not new, but the changes the world went through required nations, places, communities, and individuals to modify and adapt the ways they use sports for country image purposes. After discussing global changes, the book outlines the theoretical frameworks of nation branding and public diplomacy, and discusses their manifestations through the evolution of the FIFA World Cup, the postponed Tokyo 2020 Olympic Games, the role of Title IX in American sports, the European Super League, the Oregon22 World Athletics Championships, the emergence of sport-tech diplomacy, and though the role of sports and the global order in an ever-changing world.

This is the first book to define and explore the geopolitical economy of sport – the intersection of power, politics, money, and state interests that both exploit and shape elite sport around the world. Russia’s invasion of Ukraine, the global response, and the consequent ramifications for sport have put the geopolitical economy of sport front and centre in both public debate and academic thinking. Similarly, the Winter Olympics in Beijing and the FIFA World Cup in Qatar illustrate the political, economic, and geographic imperatives that shape modern sport. This book brings together studies from around the world to describe this new geopolitical economy of sport, from the way in which countries use natural resource revenues, accusations of sport washing, and the deployment of sport for soft power purposes, to the way in which sport has become a focus for industrial development. This book looks at the geopolitical economy of sport across the globe, from the Gulf States’ interests in European soccer to Israel seeking to build a national competitive advantage by positioning itself as a global sports tech start-up hub, and the United States continuing to extend its economic and cultural influence through geopolitical sport activities in Africa, Latin America, and the Indian subcontinent. This book captures a pivotal moment in the history of sport and sport business. This is essential reading for any student, researcher, practitioner, or policymaker with an interest in sport business, the politics of sport, geopolitics, soft power, diplomacy, international relations, or international political economy.

This book offers an accessible overview of the role sport plays in international relations and diplomacy. Sports diplomacy has previously been defined as an old but under-studied aspect of the estranged relations between peoples, nations and states. These days, it is better understood as the conscious, strategic and ongoing use of sport, sportspeople and sporting events by state and non-state actors to advance policy, trade, development, education, image, reputation, brand, and people-to-people links. In order to better understand the many occasions where sport and diplomacy overlap, this book presents four new, inter-disciplinary and theoretical categories of sports diplomacy: traditional, ‘new’, sport-as-diplomacy, and sports anti-diplomacy. These categories are further validated by a large number of case studies, ranging from the Ancient Olympiad to the recent appearance of esoteric, government sports diplomacy strategies, and beyond, to the activities of non-state sporting actors such as F.C. Barcelona, Colin Kaepernick and the digital world of e-sports. As a result, the landscape of sports diplomacy becomes clearer, as do the pitfalls and limitations of using sport as a diplomatic tool. This book will be of much interest to students of diplomacy, foreign policy, sports studies, and International Relations in general.

Hasbara (explaining), the Israeli variant of public diplomacy, is the subject of endless domestic debate. Israel in the 1960s and 1970s saw many changes in its political and military international stage. This was a period of unusually intensive attention to the problems of hasbara, beginning with the appointment of Yisrael Galili as minister with responsibility for government communications and ending with the dismantling of the Ministry of Information in 1974, less than a year after it had been created. Israel had only been able to “muddle through,” and, at the end, there was no greater sophistication in Israeli thinking and no stronger administrative structure in spite of many organizational changes. Accessible to anyone interested in the history of Israel as well as political history and diplomacy, the book serves as a case study of how entrenched political culture can limit policy options and casts light on the emergence of public diplomacy as a feature of foreign policy.

This book is largely a collection of the papers presented at the symposium Olympism, Olympic Education and Learning Legacies, organised by the Comité Internationale Pierre de Coubertin (CIPC). It was held during the London 2012 Olympic and Paralympic Games at Canterbury Christ Church University in Kent, United Kingdom. The symposium drew together presenters and audience members from twenty-five nations on four continents to discuss current and future challenges of education and the Olympic Movement. While most books on the Olympics focus on economic issues or on aspects related to the management of the Games (such as legacies and impacts), this book remains faithful to Coubertin’s original vision about youth, sport and education. Olympism as a philosophical and educational idea is analysed in particular detail. Coubertin’s thoughts play a central role in many of the contributions of leading academics in the field, while historical perspectives unveil new insights. Young researchers are given a platform to publish their own accounts in interpreting the Olympics. The different insights of the book have something to offer to anyone with an interest in sport, education, and the Olympic Movement, either as a student, teacher, academic, athlete, coach or spectator.

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term ‘the digitalization of public diplomacy’, this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.