The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class sporting cities that are propelled by state-private promotional discourses that often silence oppositional voices.This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nations remote geographic location and at just over four million people its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective.This book was published a sa special issue of Sport and Society.

Rugby World Cup 101 is a compendium of fascinating facts, stats, stories, personalities and trivia – perfect for all fans of rugby from around the world. From the genesis of the tournament in 1987 all the way through to the present day, the Rugby World Cup's rich history is distilled into 101 facts, stats and stories. This entertaining volume is an instructive, if sometimes irreverent – but always affectionate – guide to some of the groundbreaking firsts, controversies, innovations, characters, achievements and disasters that have taken place in rugby's marquee event. Whether an expert or a novice, this is the perfect companion for rugby lovers around the world.

The 2015 Rugby World Cup in England is set to be the biggest, brightest and most successful tournament to date, as the world's top teams compete for the coveted Webb Ellis Cup and inspire new participants and fans worldwide across 44 days and 48 matches. With over three million tickets set to be sold for the matches, the Rugby World Cup will be viewed in over 207 territories worldwide.However, for all the fanfare of the third biggest sporting event in the world (after the Olympics and FIFA World Cup), it is astonishing that, until now, there has been no single reference book in the marketplace that contains all the rugby internationals, in chronological order, played by the world's major rugby nations since the game's inception. Keith Young has spent six years compiling such a compendium to fill this gap in the market and has undertaken a colossal amount of research in the process.The Complete Rugby Union Compendium contains over 5,200 entries, organized in such a way that details of all matches can beeasily accessed by the reader. It is laid out in a visually engaging and informative format and will be invaluable to every dedicated rugby enthusiast.

History was made on November 22 2003 - England was crowned the World Champion. Everything was ready for rugby to explode in England, for the national team to kick-on, for the level of the domestic game to continue growing and for the sport to truly become prominent nationwide. It did not eventuate. England lost far too many matches and the Aviva Premiership does not match the French Top 14. The result for Rugby World Cup 2015 is a match schedule allocating more games to Wales than to the north of England. Understanding how this came about and also how and why Wales secured matches is an important part of the puzzle and carries substantial implications for future Rugby World Cups. Local and global issues including decision making, rival sports and nationalized players are all tackled in an analysis that seeks to offer realistic and viable solutions for the benefit of English and global rugby.

"The Official IRB Rugby World Cup 2011 Guide provides excellent background information about the host nation, New Zealand, key details of the venues along with tourist highlights. It includes a must-have tournament fill-in chart, to keep fans in-tune and involved with the matches."--Publisher's description.

The game of rugby has changed significantly in the course of its history. In the early part of the 19th century it evolved from a folk game played by the working class to a recreational activity for public schoolboys. From the 1820s rugby represented an opportunity for gentlemen to demonstrate physical prowess and masculinity and in more recent times it has developed into an activity that reflects the changing attitudes towards professional sport. For the most part of the last one hundred years, rugby union became an important international sport that represented the nationalistic ideals of a number of countries. However, a number of developments, including the increasing influence of a business ethos within sport during the latter decades of the twentieth century, exposed rugby union to the realities of commercialism and all the factors associated with it, especially the demands of a more diverse spectating public. Drawing on interview material with forty-eight elite level rugby union players from England, Wales, Scotland, France, Ireland, South Africa, New Zealand and Australia who participated in elite level rugby union either before, in the overlapping period or after the declaration of professionalism, this book traces the evolution of attitudes towards professionalism from a players’ perspective and develops a critical review of the impact that professionalism has had upon the sport of rugby union. Rugby Union and Professionalisation: Elite Player Perspectives is fascinating reading for all students and scholars with an interest in rugby union, sport history, sport policy, sport management and the sociology of sport.

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.