The success of the Indian Premier League in a country where cricket and Bollywood cover a major pie of the entertainment landscape was a forgone conclusion. But what keeps the viewers hooked up to this festival of stars, cricket, sportsmanship, cheerleaders, sponsor and brands is a million-dollar question. This book is an attempt to find answers to the same. Understanding viewers motivation and enthusiasm to keep the league relevant and successful, factors that play a major role in increasing the viewership and help sustain the interest make it an interesting read.

Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.

On a Bangalore night in April 2008, cricket and India changed forever. It was the first night of the Indian Premier League – cricket, but not as we knew it. It involved big money, glitz, prancing girls and Bollywood stars. It was not so much sport as tamasha: a great entertainment. The Great Tamasha examines how a game and a country, both regarded as synonymous with infinite patience, managed to produce such an event. James Astill explains how India's economic surge and cricketing obsession made it the dominant power in world cricket, off the field if rarely on it. He tells how cricket has become the central focus of the world's second-biggest nation: the place where power and money and celebrity and corruption all meet, to the rapt attention of a billion eyeballs. Astill crosses the subcontinent and, over endless cups of tea, meets the people who make up modern India – from faded princes to back-street bookmakers, slum kids to squillionaires – and sees how cricket shapes their lives and that of their country. Finally, in London he meets Indian cricket's fallen star, Lalit Modi, whose driving energy helped build this new form of cricket before he was dismissed in disgrace: a story that says much about modern India. The Great Tamasha is a fascinating examination of the most important development in cricket today. A brilliant evocation of an endlessly beguiling country, it is also essential reading for anyone who wants to understand the workings of modern India.

In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge – understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies.

A comprehensive look at understanding India with a strategic framework that can be readily used for doing business in this market is needed. Doing Business in India discusses the cultural and consumer profile of the people of India and how these fit into the macroeconomic context. The analytical framework provided and illustrated with real case examples spans domains such as the institutional context of the country (full of voids and amazing peculiarities) and the interesting federalist political framework in a country with many states. Based on this foundation, the book introduces the business strategies appropriate for both rural and urban markets in India. The following chapters cover the successful implementation of these strategies in India. The remaining chapters focus on successful cross-cultural management of Indian managers and employees, the appropriate types of leadership required for managing the Indian workforce, the types of managerial control systems likely to be successful in this country, and the HRM practices that can help companies to win in this market. Offers a unique and exclusive focus on India Focus on political particularities in India crucial for understanding success models Explores the overall strategic framework for better strategy formulation in context Focus on strategy implementation issues (leadership, HRM, organizational systems) Includes cases not found in other sources

The Indian Premier League (IPL) is one of the most popular Twenty20 cricket leagues in the world. It began in 2008 and has since become a global sensation with millions of cricket fans tuning in every year to watch some of the best players from around the world compete against each other. The 2023 IPL promises to be another exciting tournament with a lot of buzz around which teams will make it to the top. One of the most talked-about changes for the 2023 IPL is the introduction of two new teams, bringing the total number of franchises up to 10. This addition will create more opportunities for players and create new rivalries within the league. The 2023 IPL will also be taking place just before the T20 World Cup, and teams will be looking to gather momentum and test their strongest lineups before the tournament. It will be interesting to see how players perform on Indian pitches, with spin bowling being a vital aspect of the game in India. Overall, the 2023 IPL promises to be an exciting tournament with a lot of talent on display, new teams, and intense rivalries.

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.