Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.

Latinos across the United States are redefining identities, pushing boundaries, and awakening politically in powerful and surprising ways. Many—Afrolatino, indigenous, Muslim, queer and undocumented, living in large cities and small towns—are voices who have been chronically overlooked in how the diverse population of almost sixty million Latinos in the U.S. has been represented. No longer. In this empowering cross-country travelogue, journalist and activist Paola Ramos embarks on a journey to find the communities of people defining the controversial term, “Latinx.” She introduces us to the indigenous Oaxacans who rebuilt the main street in a post-industrial town in upstate New York, the “Las Poderosas” who fight for reproductive rights in Texas, the musicians in Milwaukee whose beats reassure others of their belonging, as well as drag queens, environmental activists, farmworkers, and the migrants detained at our border. Drawing on intensive field research as well as her own personal story, Ramos chronicles how “Latinx” has given rise to a sense of collectivity and solidarity among Latinos unseen in this country for decades. A vital and inspiring work of reportage, Finding Latinx calls on all of us to expand our understanding of what it means to be Latino and what it means to be American. The first step towards change, writes Ramos, is for us to recognize who we are.

“A perfect representation of Latino diversity” (The Washington Post), LatinoLand draws from hundreds of interviews and prodigious research to give us both a vibrant portrait and the little-known history of our largest and fastest-growing minority, in “a work of prophecy, sympathy, and courage” (Junot Díaz, Pulitzer Prize–winning author). LatinoLand is an exceptional, all-encompassing overview of Hispanic America based on personal interviews, deep research, and Marie Arana’s life experience as a Latina. At present, Latinos comprise twenty percent of the US population, a number that is growing. By 2050, census reports project that one in every three Americans will claim Latino heritage. But Latinos are not a monolith. They do not represent a single group. The largest groups are Mexicans, Puerto Ricans, Dominicans, Salvadorans, and Cubans. Each has a different cultural and political background. Puerto Ricans, for example, are US citizens, whereas some Mexican Americans never immigrated because the US-Mexico border shifted after the US invasion of 1848, incorporating what is now the entire southwest of the United States. Cubans came in two great waves: those escaping communism in the early years of Castro, many of whom were professionals and wealthy, and those permitted to leave in the Mariel boat lift twenty years later, representing some of the poorest Cubans, including prisoners. As LatinoLand shows, Latinos were some of the earliest immigrants to what is now the US—some of them arriving in the 1500s. They are racially diverse—a random infusion of white, Black, indigenous, and Asian. Once overwhelmingly Catholic, they are becoming increasingly Protestant and Evangelical. They range from domestic workers and day laborers to successful artists, corporate CEOs, and US senators. Formerly solidly Democratic, they now vote Republican in growing numbers. They are as culturally varied as any immigrants from Europe or Asia. Marie Arana draws on her own experience as the daughter of an American mother and Peruvian father who came to the US at age nine, straddling two worlds, as many Latinos do. “Thorough, accessible, and necessary” (Ms. magazine), LatinoLand unabashedly celebrates Latino resilience and character and shows us why we must understand the fastest-growing minority in America.

Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decisions and behaviors? This new book is one of the first to examine and compare the campaign efforts used to target Latinos with those directed at the rest of the electorate. Specifically, it focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congressional and statewide contests from 2000–2004. Author Marisa Abrajano's research reveals exposure to these televised political ads indeed impacts whether Latinos turn out to vote and, if so, for whom they vote. But the effect of these advertising messages is not uniform across the Latino electorate. Abrajano explores the particular factors that affect Latinos' receptivity to political ads and offers key findings for those interested in understanding how to mobilize this critical swing group in American politics.

More than 53 million Latinos now constitute the largest, fastest-growing, and most diverse minority group in the United States, and the nation’s political future may well be shaped by Latinos’ continuing political incorporation. In the 2012 election, Latinos proved to be a critical voting bloc in both Presidential and Congressional races; this demographic will only become more important in future American elections. Using new evidence from the largest-ever scientific survey addressed exclusively to Latino/Hispanic respondents, Latino Politics en Ciencia Política explores political diversity within the Latino community, considering how intra-community differences influence political behavior and policy preferences. The editors and contributors, all noted scholars of race and politics, examine key issues of Latino politics in the contemporary United States: Latino/a identities (latinidad), transnationalism, acculturation, political community, and racial consciousness. The book contextualizes today’s research within the history of Latino political studies, from the field’s beginnings to the present, explaining how systematic analysis of Latino political behavior has over time become integral to the study of political science. Latino Politics en Ciencia Política is thus an ideal text for learning both the state of the field today, and key dimensions of Latino political attitudes.

The Latin-American population has become a major force in American politics in recent years, with expanding influences in local, state, and national elections. The candidates in the 2004 campaign wooed Latino voters by speaking Spanish to Latino audiences and courting Latino groups and PACs. Recognizing the rising influence of the Latino population in the United States, Federico Subervi-Velez has put together this edited volume, examining various aspects of the Latino and media landscape, including media coverage in English- and Spanish-language media, campaigns, and survey research.

An “erudite, comprehensive” analysis of Latinx identity in the United States as it relates to American culture, society, and politics (Eduardo Bonilla-Silva, author of Racism Without Racists) “Latinx” (pronounced “La-teen-ex”) is the gender-neutral term that covers one of the largest and fastest growing minorities in the United States, accounting for 17 percent of the country. Over 58 million Americans belong to the category, including a sizable part of the country’s working class, both foreign and native-born. Their political empowerment is altering the balance of forces in a growing number of states. And yet Latinx barely figure in America’s ongoing conversation about race and ethnicity. Remarkably, the US census does not even have a racial category for “Latino.” In this groundbreaking discussion, Ed Morales explains how Latinx political identities are tied to a long Latin American history of mestizaje—“mixedness” or “hybridity”—and that this border thinking is both a key to understanding bilingual, bicultural Latin cultures and politics and a challenge to America’s infamously black–white racial regime. This searching and long-overdue exploration of the meaning of race in American life reimagines Cornel West’s bestselling Race Matters with a unique Latinx inflection.