Investors are increasingly frustrated by poor investment returns, particularly in the last decade. It seems the financial world wrenches from one crisis to another in a boom-bust, bubble and crash sequence, rising to unpredictable heights and falling to unfathomable depths.The old investing rules do not seem to work. Something has changed. This book recommends that the reader take an alternative mindset to investing. It guides the reader to this mindset through a series of educational and, hopefully, entertaining lessons. It uses various tools such as newspaper headlines at critical points in the history of the markets as well as insightful anecdotes gathered over the years. It also employs often amusing research from outside the industry to shed light on how investors make decisions. This book examines the origins of accepted investment methodology, provides a critical review of mutual funds, and presents alternative solutions for these turbulent times. Along the way it also touches on the future of the investment industry, how to select an investment advisor, and an alternative way to plan for the future. In Short: Many books tell you about what investments are. This book is an attempt to teach you about how to drive your investment returns higher.

How can you construct a financial investment strategy to protect yourself … yet still get the growth to ensure a solid financial future and comfortable retirement during these turbulent times? By building an investing safety net that gives you the gains needed for growth – though more modest than those of past years – but protection against the downside. So when turbulence strikes again – and it will – you won’t re-live the financial nightmares of recent years when portfolios and 401Ks were devastated. Jim Glassman provides the specifics you need for shrewd asset allocation, specifically: Reduce stock ownership. For those stocks you do own, ensure they meet one of these criteria: pay dividends; are low-priced and from industries of the future; or companies based in aspiring nations such as India, Brazil and China. Make a substantial investment in bonds, especially US Treasury TIPS bonds and corporate bonds Hedge against decline by owning a bear fund that shorts the US economy. Own funds based on other currencies, thus protecting yourself against the potential declining value of the US dollar. And consider derivatives. Yes, derivatives! Specific stock, bond and fund recommendations and ample portfolios then provide the starter ideas for properly balancing a portfolio. And the 5 principles and 18 specific rules of “the new rule book” help keep “animal spirits” in check when fads and news flashes provide the temptation to make rash investing decisions that will be quickly regretted.

The rules for investing have changed. Don’t get left behind! If you think about it, it’s not hard to grasp why a complete reboot in the way we think about investing is necessary. Stock picking and Buffett-style investing are the financial tools of a bygone era, yet how to proceed remains utterly confusing for most of today’s investors. Mark Haefele oversees around $5 trillion of client assets as the Chief Investment Officer of UBS, the World's Best Bank 2024, according to Euromoney. Mark has spent decades advising investors of all kinds—from high school students, to government officials, to UBS's unique global roster of billionaires. In the New Rules of Investing, Mark shares the investing strategies he uses at UBS and offers a playbook for protecting and growing your wealth. By the end of this book, investors of all levels should be able to walk away knowing—through theory and Mark’s life stories—how to invest more successfully for the long term, how not to sweat the daily ups and downs of the markets, and how to be happier with both the results and the process.