Don’t spend your time worrying whether you can beat the markets: you don’t need to beat them to be a successful investor. By showing you how to build a simple and rational portfolio and tailor it to your specific needs, Investing Demystified will help you generate superior returns. With his straightforward and jargon-free advice, Lars Kroijer simplies the often complex world of finance and tells you everything you need to know – and everything that you don’t need to worry about – in order to make the most from your investments. In Investing Demystified you will: • Discover the mix of stocks, bonds and cash needed for a top performing portfolio • Learn why the most broadly diversi_ ed and simplest portfolio makes the most sense • Understand the right level of risk for you and how this affects your investments • Find out why a low cost approach will yield bene_ ts whilst leaving you with a higher quality portfolio • Understand the implications of tax and liquidity

Start building a rock-solid portfolio with as little as $500! Do you think cash vehicle is another phrase for "expensive car"? Would you know a hybrid investment if you saw one? Does T-bill mean anything to you? The world of investing is a complex (and sometimes scary) place. Fortunately, you have a knowledgeable tour guide that speaks a language you understand! Investing DeMYSTiFieD, Second Edition, untanglesan otherwise perplexing topic, making it easier than ever to invest like a veteran! Outlining step-by-step techniques for making the most of your money while keeping it out of harm’s way, this self-teaching guide explains how to identify and take advantage of rich opportunities--from mutual funds to taxfree bonds to real estate. Market-proven tips and techniques, handy checklists, and chapter-ending quizzes help you build a solid foundation on thesubject at your own speed. This fast and easy guide helps you: Determine your investment personality to increase your success Protect your money from the next market downturn Boost returns while managing risk with the right allocation strategies Understand balance sheets, income statements, and other documents Generate greater returns from your 401(k), IRA, or other retirement account Simple enough for a novice but challenging enough for an experienced investor, Investing DeMYSTiFieD helps you put your money in the right places, whetheryou're looking to earn quick cash or build for the future.

The first Demystified guide to take the mystery out of investing, Investing Demystified provides independent investors with hands-on explanations of basic investing topics without needless detours. Built around the no-nonsense model that has made Demystified one of McGraw-Hill's most popular series, this helpful and practical self-teaching guide cuts right to the chase and gives straightforward direction to anyone tired of being confused by Wall Street jargon and the investing arena.

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

"This lively and easy-to-understand guide gives you the confidence, tools, and insight you need to evaluate financial products and make smart investments that target success over the long term. You'll learn how to set long-term goals for critical, high-cost events such as retirement, your children's education, and future health care needs. Then you'll learn what types of investments will best help you achieve those goals. In step-by-step fashion, this book shows you how to research mutual funds, stocks, bonds, and other financial products to create a portfolio of diversified investments."--Amazon.