Introductory Readings in Marketing
Title | Introductory Readings in Marketing PDF eBook |
Author | Elmer Lamont Rhoades |
Publisher | |
Pages | 774 |
Release | 1927 |
Genre | Marketing |
ISBN |
Readings in International Business
Title | Readings in International Business PDF eBook |
Author | Robert Z. Aliber |
Publisher | MIT Press |
Pages | 538 |
Release | 1993 |
Genre | Business & Economics |
ISBN | 9780262510660 |
This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Introduction to Business
Title | Introduction to Business PDF eBook |
Author | Lawrence J. Gitman |
Publisher | |
Pages | 1455 |
Release | 2024-09-16 |
Genre | Business & Economics |
ISBN |
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Reason at Work
Title | Reason at Work PDF eBook |
Author | Steven M. Cahn |
Publisher | Cengage Learning |
Pages | 0 |
Release | 1996 |
Genre | Philosophy |
ISBN | 9780155020962 |
REASON AT WORK is designed for Introduction to Philosophy courses where the instructor prefers to use a collection of readings to introduce the broad divisions of the discipline. This edition includes sixty-two readings organized into the six major branches of philosophical inquiry: Ethics, Social and Political Philosophy, Epistemology, Metaphysics, Philosophy of Religion, and Philosophy of Mind.
Introductory Readings in Ancient Greek and Roman Philosophy
Title | Introductory Readings in Ancient Greek and Roman Philosophy PDF eBook |
Author | Patrick Lee Miller |
Publisher | Hackett Publishing |
Pages | 533 |
Release | 2015-03-15 |
Genre | Philosophy |
ISBN | 1624663540 |
This concise anthology of primary sources designed for use in an ancient philosophy survey ranges from the Presocratics to Plato, Aristotle, the Hellenistic philosophers, and the Neoplatonists. The Second Edition features an amplified selection of Presocratic fragments in newly revised translations by Richard D. McKirahan. Also included is an expansion of the Hellenistic unit, featuring new selections from Lucretius and Sextus Empiricus as well as a new translation, by Peter J. Anderson, of most of Seneca’s De Providentia. The selections from Plotinus have also been expanded.
Readings in Marketing
Title | Readings in Marketing PDF eBook |
Author | Philip R. Cateora |
Publisher | Ardent Media |
Pages | 484 |
Release | 1963 |
Genre | |
ISBN |
Introductory Readings in Aesthetics
Title | Introductory Readings in Aesthetics PDF eBook |
Author | John Hospers |
Publisher | |
Pages | 346 |
Release | 1969-09 |
Genre | Art |
ISBN |
John Hospers presents a unique, evoking collection of writings about aesthetics in this book sure to serve undergraduate studies. With a focus on the idea of art as form, expression, and symbol, Introductory Readings in Aesthetics provides necessary and interesting analysis on the readings of aesthetics. The perfect addition to undergraduate classrooms, Hospers strives to share relevant and fresh information within the pages of this anthology that is sure to keep readers and instructors interested and engaged.