Introduction to Mass Communication
Title | Introduction to Mass Communication PDF eBook |
Author | J. Black |
Publisher | WCB/McGraw-Hill |
Pages | |
Release | 1992-01 |
Genre | |
ISBN | 9780697133915 |
Introduction to Mass Communication
Title | Introduction to Mass Communication PDF eBook |
Author | Stanley J. Baran |
Publisher | McGraw-Hill Companies |
Pages | 614 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 9780072998375 |
Media & Culture
Title | Media & Culture PDF eBook |
Author | Richard Campbell |
Publisher | Bedford Books |
Pages | 613 |
Release | 2002 |
Genre | Mass media and culture |
ISBN | 9780312390709 |
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Introduction to Mass Communication
Title | Introduction to Mass Communication PDF eBook |
Author | Baran |
Publisher | |
Pages | 0 |
Release | 2008-02 |
Genre | Mass media |
ISBN | 9780071285056 |
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much part of the mass communication process as are the media producers, technologies, and industries. Building of this tested emphasis, the updated fifth edition features updated statistics and examples throughout, including the ongoing Iraq War, the shootings at Virginia Tech, the introduction of the iBook, the use of Youtube in political campaigns, the launch of al-Jazeera English in the U.S., and much more1
Readings in Mass Communication
Title | Readings in Mass Communication PDF eBook |
Author | Kimberly K. Massey |
Publisher | McGraw-Hill Humanities, Social Sciences & World Languages |
Pages | 412 |
Release | 2002 |
Genre | Language Arts & Disciplines |
ISBN | 9780767424769 |
This reader is designed to supplement any core textbook in Introduction to Mass Communication. The goal of the reader is to help students think more critically about the media. By drawing from a wide variety of sources and political and cultural viewpoints, this collection is predicated on the fact that students learn about the media mainly through the media--by reading or hearing about media in media publications or broadcasts. These articles are drawn mostly from popular and alternative media and take a hard and critical look at the political and social forces that drive media decision making.
Loose Leaf Introduction to Mass Communication: Media Literacy and Culture
Title | Loose Leaf Introduction to Mass Communication: Media Literacy and Culture PDF eBook |
Author | Stanley J. Baran |
Publisher | McGraw-Hill Education |
Pages | 464 |
Release | 2020-01-02 |
Genre | Performing Arts |
ISBN | 9781260007312 |
In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
Introduction to Mass Communication: Media Literacy and Culture Updated Edition
Title | Introduction to Mass Communication: Media Literacy and Culture Updated Edition PDF eBook |
Author | Stanley Baran |
Publisher | McGraw-Hill Education |
Pages | 480 |
Release | 2014-01-13 |
Genre | Language Arts & Disciplines |
ISBN | 9780077507985 |
Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill's adaptive learning system, assesses students' knowledge of course content and maps out personalised study plans for success.