Introduction to Mass Communication
Title | Introduction to Mass Communication PDF eBook |
Author | J. Black |
Publisher | WCB/McGraw-Hill |
Pages | |
Release | 1992-01 |
Genre | |
ISBN | 9780697133915 |
Introduction to Mass Communication
Title | Introduction to Mass Communication PDF eBook |
Author | Stanley J. Baran |
Publisher | McGraw-Hill Companies |
Pages | 614 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 9780072998375 |
Introduction to Mass Communication
Title | Introduction to Mass Communication PDF eBook |
Author | Baran |
Publisher | |
Pages | 0 |
Release | 2008-02 |
Genre | Mass media |
ISBN | 9780071285056 |
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much part of the mass communication process as are the media producers, technologies, and industries. Building of this tested emphasis, the updated fifth edition features updated statistics and examples throughout, including the ongoing Iraq War, the shootings at Virginia Tech, the introduction of the iBook, the use of Youtube in political campaigns, the launch of al-Jazeera English in the U.S., and much more1
Media & Culture
Title | Media & Culture PDF eBook |
Author | Richard Campbell |
Publisher | Bedford Books |
Pages | 613 |
Release | 2002 |
Genre | Mass media and culture |
ISBN | 9780312390709 |
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Loose Leaf Introduction to Mass Communication: Media Literacy and Culture
Title | Loose Leaf Introduction to Mass Communication: Media Literacy and Culture PDF eBook |
Author | Stanley J. Baran |
Publisher | McGraw-Hill Education |
Pages | 464 |
Release | 2020-01-02 |
Genre | Performing Arts |
ISBN | 9781260007312 |
In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
Introduction to Mass Communication: Media Literacy and Culture with Media Tours Student CD-ROM and Powerweb
Title | Introduction to Mass Communication: Media Literacy and Culture with Media Tours Student CD-ROM and Powerweb PDF eBook |
Author | Baran |
Publisher | |
Pages | 560 |
Release | 2003-03-12 |
Genre | Mass media |
ISBN | 9780071218528 |
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in shaping and reflecting culture. It also shows that audience members are as much a part of the mass communication process as the media producers.
EBOOK: Introduction to Mass Communication: Media Literacy and Culture
Title | EBOOK: Introduction to Mass Communication: Media Literacy and Culture PDF eBook |
Author | BARAN, STANLEY |
Publisher | McGraw Hill |
Pages | 515 |
Release | 2011-02-16 |
Genre | Language Arts & Disciplines |
ISBN | 0077160355 |
EBOOK: Introduction to Mass Communication: Media Literacy and Culture