This introduction to the entire field of agribusiness provides detailed coverage of the four basic topics of business: accounting, financing, marketing, and management - as well as forms of business organization. A section on agribusiness financing provides students with comprehensive material that explores how agribusiness firms are financed with stocks and bonds, and through various other sources. Information on strategic marketing discusses how managers develop a brand, and how a firm discovers marketing opportunities. The text also shows students how individuals and firms form strategic alliances and new generation co-operatives.

Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. This new edition of Agribusiness Management was written to help prepare students and managers for a successful career in this new world of food and fiber production and marketing. Agribusiness Management uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, this edition of the book offers a contemporary focus that reflects the issues that agribusiness managers face both today and are likely to face tomorrow. Specifically, food sector firms and larger agribusiness firms receive more attention in this edition, reflecting their increasing importance as employers of food and agribusiness program graduates. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations. The bottom-line on this fourth edition of Agribusiness Management: this book is contemporary, solid on the fundamentals, practical and applicable. It provides students and adult learners with an essential understanding of what it takes to be a successful agribusiness manager in today’s rapidly evolving, highly unpredictable marketplace.

Managers in all areas of the agri-food system must be competent, flexible, and informed. Principles of Agribusiness Management provides the vital insights and information necessary to achieve success in a collaborative and interactive manner. The authors present the material clearly with a step-by-step approach that focuses on strategic planning and management. In conjunction with learning objectives and end-of-chapter highlights and quizzes, each chapter features two case studies that highlight the current trends and practices of agribusiness. The fifth edition includes three exciting, powerful learning tools: Discussion Starters, Strengthen Your Skills, and Start Your Business. Timely and provocative, these features facilitate in-class discussion, develop entrepreneurial skills, and explore key topics affecting the agri-food system. Globalization, leadership, competitiveness, technology, and planning are only some of the areas that are examined within the context of the changing world of agribusiness.

This book is a great introduction to the world of agribusiness. The fundamentals and applications of agribusiness are detailed showing how products go from their source to the consumer highlighting the many steps in this process. Basic principals of commodity marketing, international agriculture marketing and food and fiber processing channels are some of the topics explored in detail. Basic agricultural economic principles are discussed to assist the user to better manage an agribusiness. Not only does this book discuss employment opportunities, but it explains how to start-up, run and manage your own agribusiness. ALSO AVAILABLE Agriscience Laserdisc Series, ISBN: 0-8273-7300-7

This introductory textbook provides an overview of the concepts necessary for an understanding of agricultural and agribusiness law. The text will help students of land-based industries with little or no legal background to appreciate and identify issues which may require referral or consultation with legal counsel. Each concise chapter addresses a different legal issue that those employed in agriculture and agribusiness may face, and both federal law and representative examples of state law are included. In addition to traditional topics such as contracts, property law and estate planning, the book also covers more contemporary issues such as organic certification, animal law, genetically engineered crops and food safety. Agricultural law extends beyond those directly engaged in farming to those in agribusiness who provide services and inputs to farmers, buy farmers’ products, store or transport products, manufacture food products, and serve as intermediaries between farmers and consumers. The book will therefore also serve as a reference and a guide for those employed in agribusiness as well as agriculture.