Fashion Marketing
Title | Fashion Marketing PDF eBook |
Author | Mike Easey |
Publisher | John Wiley & Sons |
Pages | 280 |
Release | 2009-03-16 |
Genre | Business & Economics |
ISBN | 9781444309560 |
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Fashion Marketing Communications
Title | Fashion Marketing Communications PDF eBook |
Author | Gaynor Lea-Greenwood |
Publisher | John Wiley & Sons |
Pages | 231 |
Release | 2013-03-18 |
Genre | Design |
ISBN | 1405150602 |
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Introduction to Fashion Marketing
Title | Introduction to Fashion Marketing PDF eBook |
Author | |
Publisher | |
Pages | 453 |
Release | 2009-08 |
Genre | Design |
ISBN | 9780558346065 |
Fashion Marketing Management
Title | Fashion Marketing Management PDF eBook |
Author | V. Ramesh Babu |
Publisher | Woodhead Publishing India in T |
Pages | 0 |
Release | 2019-01-30 |
Genre | Business & Economics |
ISBN | 9789385059490 |
Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export. This book will be invaluable for all textile and fashion students on both undergraduate and postgraduate courses. It outlines the guideline and basics to the students about the activities of marketing and merchandising in apparel industry.
Luxury and Fashion Marketing
Title | Luxury and Fashion Marketing PDF eBook |
Author | Satyendra Singh |
Publisher | Routledge |
Pages | 140 |
Release | 2020-12-06 |
Genre | Business & Economics |
ISBN | 1351269585 |
The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.
Fashion Merchandising
Title | Fashion Merchandising PDF eBook |
Author | Elaine Stone |
Publisher | Gregg Division McGraw-Hill |
Pages | 472 |
Release | 1990 |
Genre | Business & Economics |
ISBN |
Fashion Marketing & Merchandising
Title | Fashion Marketing & Merchandising PDF eBook |
Author | Mary G. Wolfe |
Publisher | Goodheart-Wilcox Publisher |
Pages | 0 |
Release | 2018-02-21 |
Genre | Business & Economics |
ISBN | 9781635631494 |
"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."