This comprehensive and practical text introduces your students to concepts and theories of educational administration. It is unlike other texts which are structured in isolated units. Instead, the topics in this book are connected, presented in the context of the ISLLC standards which reveal the real world of practicing school administrators.

Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book. This Package Contains: MyCommunicationLab with E-Book Student Access Code Card and Public Relations: Strategies and Tactics, Books a la Carte Edition Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Like the bestselling first edition, this introductory textbook succinctly presents concepts and theories of educational leadership and organizational behavior and immediately applies them to problems of practice. The second edition includes a new chapter on organizational culture, expanded overage of organizational structure, systems, and leadership, and additional case studies and scenarios representing real problems of practice.