Inside the Local Campaign reveals what goes on in constituency campaigns during a Canadian election. For decades, the media has focused primarily on the national campaign and party leaders, and the practice of canvassing for votes by candidates and their supporters has been seen as more tradition than science. But things have evolved with digital media. Local-level campaigning is more fashionable – and critical for gathering data that can be used post-election. Using the 2021 federal campaign as an anchor, an impressive collection of authors and practitioners discusses local-level campaigning in electoral districts across the country, highlights local trends and on-the-ground roles, and discloses hidden details about how local campaigns are run.

Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

From the precolonial period to today, Julien Bokilo analyzes the effectiveness of social and economic measures undertaken for the development of the Republic of Congo with regard to all of sub-Saharan Africa. This documented and unprecedented sociohistorical study feeds on new perspectives in public policy planning, development and implementation. • The knowledge of specificities of poverty and exclusion in the African companies; • The possibility of making the correlation and the transposition of the principles of the public policies on the African facts, the case of the reintegration of the native populations and the albinos. In addition, the relevance of this work is in the fact that it tackles the question of the struggle against the poverty and the exclusion, which are problems whose recurrence is quasi endemic and alarming in process of the socio-economic and political development process of African countries. Also, in an economic context of unprecedented crisis in Republic of Congo and in the surrounding countries, the economic zone of the central Africa sub-area mainly, the social policies are of an interest somehow crucial for their capacities to suppress the harmful effects of the recessions. In fact, this work really meets a scientific expectation, as it is based on verifiable arguments, because founded on the theory and the facts.

The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.