A collection of essays exploring the wide-ranging influence of the Walt Disney Company. It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney's marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages. This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation's massive marketing machine and how the corporate response, in turn, shapes the fan experience.

The name 'Disney' is synonymous with its expansive franchises, from princesses to theme parks. The power of the Disney brand is its role as a cultural influencer across multiple generations across the globe. This collection of essays takes a look at Disney beyond its behemoth corporate presents and into the threads of the Disney experience. b/w illus.

Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.

Contains critical essays in which the authors, having visited Disney World as individuals and as a group, offer their perspectives on various aspects of the amusement park and its appeal.

99 Lessons Learned From Disney to Improve the Patient Experience, is a wonderful resource for any health care organization that desires to improve the patient experience. Jake has truly captured the essence of Disney's principles for creating loyalty-driving experiences. And more importantly, he has thoughtfully and artfully applied these principles to the world of health care. For 15+ years, Jake and his team at ILS have been helping health care organizations successfully apply the lessons contained in this book. The lessons are field-tested and they work.

Bring Disney-level customer experience to your organizationwith insider guidance The Experience is a unique guide to mastering the art ofcustomer service and service relationships, based on the principlesemployed at the renowned leader in customer experience­— the Walt Disney Company. Co-Author Bruce Loefflerspent ten years at Disney World overseeing service excellence, andhas partnered with Brian T. Church in this book, to show you how tobring that same level of care and value to your own organization.Based on the I. C.A.R.E. model, the five principles —Impression, Connection, Attitude, Response, and Exceptionals— give you a solid framework upon which to raise the level ofyour customer experience. You will learn how to identify yourcustomer service issues and what level of Experience you arecurrently offering. You can then determine exactly what the"customer experience" should be for your company, and the changesrequired to make it happen. The Walt Disney Company is the most recognized name in the worldfor customer service. The "Disney Experience" draws customers fromall around the world,. This book describes what it takes to achievethat level of Experience, and how any organization can do it withthe right strategy and attention to detail. When the Experience isenhanced, the opportunity arises to convert customers toambassadors who will share their Experience with others. Find "the experience" and what it means to theOrganization Learn the five levels of experience, and why most companiesfail at it Identify service problems that face every company in themarketplace Utilize the Experience Quotient and apply the I. C.A.R.E.principles Learn how to convert customers to ambassadors who share theirstory with others Customers are the lifeblood of business. A great product offeringisn't enough in today's marketplace, where everyone's looking foran "experience.” Imagine the kind of value a Disney-levelcustomer experience could bring to your organization. TheExperience is a guide to getting there, from an insider'sperspective.

The Wonders of Walt Disney World: Your Guidebook for Uncovering Secrets, Stories and Magic Planning a visit to the Walt Disney World Resort? The Wonders of Walt Disney World is the essential read before your visit with Mickey. It's part guidebook, part secret stories, part informative history, and part of your plan for a magical trip! The Wonders of Walt Disney World will guide you from park to park and attraction to attraction, across all of the Disney property. It will open your eyes to the stories behind the stories of each attraction and bring forth hundreds of secrets that Disney weaves and hides just below the surface. Wherever you are on the Disney continuum, from your first trip to your hundred and first trip, this book will make your Disney experience all the richer. Even for the self-proclaimed Disney expert, there are numerous insider stories and details to entertain and inform you: Forget about Hidden Mickeys: Did you know Disney's newest park Star Wars Galaxy's Edge, features a hidden Millennium Falcon? Which attraction at the Magic Kingdom has been scientifically proven to greatly aid in passing a kidney stone? What does actor Tom Selleck have to do with Epcot's lovable Figment character? Unbeknownst to Disney at the time, which country announced they were going to be the first to sponsor a pavilion at Epcot, only to have the deal fall apart? Did you know a legendary producer working on an attraction at Walt Disney World refused money as a payment? He opted for a basket of socks instead! The Wonders of Walt Disney World is a comprehensive and entertaining tour designed for both easy reading and reference. Come discover the wonders that are hiding in plain sight!