Exceptionally clear and well-written chapters provide engaging discussions of the methods of accessing, generating, and analyzing social science data, using methods ranging from reflexive historical analysis to critical ethnography. Reflecting on their own research experiences, the contributors offer an inside, applied perspective on how research topics, evidence, and methods intertwine to produce knowledge in the social sciences.

This book is a simple yet thorough introduction to Q methodology, a research technique designed to capture the subjective or first-person viewpoints of its participants. Watts and Stenner outline the key theoretical concepts developed by William Stephenson, the founder of Q methodology, including subjectivity, concourse theory and abduction. They then turn to the practicalities of delivering high quality Q methodological research. Using worked examples throughout, the reader is guided through: • important design issues • the conduct of fieldwork • all the analytic processes of Q methodology, including factor extraction, factor rotation and factor interpretation. Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.

"Willis catches the student up on relevant aspects of philosophy, empiricism, history, and prevailing political influences. This building of chronology is so valuable for students in understanding the origins of specific schools of thought in relations to a paradigm." —Heather T. Zeng, NACADA Foundations of Qualitative Research introduces key theoretical and epistemological concepts replete with historical and current real-world examples. Author Jerry W. Willis provides an invaluable resource to guide the critical and qualitative inquiry process written in an accessible and non-intimidating style that brings these otherwise difficult concepts to life. Key Features: Covers the conceptual foundations of interpretive, critical, and post-positivist paradigms: A thorough background of theory and social inquiry is given by looking at the development of each paradigm throughout history. Provides real-world examples: Cases illustrate different approaches to the same research problem so that students can better understand the contrasting features of these paradigms. Introduces seven qualitative research frameworks: In-depth coverage is provided on Altheide and Johnson′s Analytic Realism; Denzin and Lincoln′s Interpretive Perspective; Eisner′s Connoisseurship Model of Inquiry; Semiotics; the Phenomenological Psychological Model; Poststructuralism and Postmodernism; and Symbolic Interactionism. Offers general guidelines for qualitative research: Conceptually covers the best practices, approaches to data analysis, and interpretation of qualitative research. Examines emergent methods in qualitative research: New research areas such as PAR, emancipatory research, and participatory design research are included, as well as exemplary journal articles to further illustrate how theory links to research practice. Intended Audience: This text is designed for advanced undergraduate and graduate students taking their first or second qualitative research methods course in the fields of Education, Psychology, and the Health and Social Sciences. It is also an excellent theory companion supplement to the more applied qualitative methods text.

This concise resource provides practical applications of why research methods are important for public administrators, who do not routinely perform data analysis, but often find themselves having to evaluate and make important decisions based on data analysis and evaluative reports they receive. It is also intended as a supplemental text for research methods courses at the graduate level and upper division undergraduate level. Why Research Methods Matter is essential reading for current and future managers in the public sector who seek to become savvy consumers of research.

This is a guide to interpretative techniques and methods for policy research. The author describes what interpretative approaches are and what they can mean to policy analysis, and then shifts the frame of reference from thinking about values as costs and benefits to thinking about them more as a set of meanings.

The importance of scientific investigation and research is becoming more pronounced in today’s society, with many organizations relying on this research to make informed decisions. As such, research methodology courses have been integrated into undergraduate and master’s programs at most academic institutions where students are being challenged to conduct and write research. Social Research Methodology and New Techniques in Analysis, Interpretation, and Writing is a pivotal reference source that provides vital research on the main concepts of research writing, including the guidelines of research methodology and proposal designing. While highlighting topics such as mixed method research, research objectives, and project proposals, this publication provides examples of eight PhD proposals and the frameworks used in organizing qualitative, quantitative, and mixed method research. This book is ideally designed for graduate-level students, academicians, researchers, educators, scholars, education administrators, and policymakers seeking current research on the key steps and techniques used in organizing social research proposals.

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.