Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word. To achieve this successfully adds more work to your busy day, but marketing your products and services online enables to you to reach potential customers with very little financial outlay. Lots of online marketing can be done for free and you can save costs in advertising in publications, and printing leaflets and brochures. Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing. This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks. Chapter 1 will help you work out where your customers are talking and set your social media goalsChapter 2 covers getting the most out of your websiteThen, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

In Easy Steps

Create stunning websites using WordPress, without having to learn programming. For anyone who may not be technically-minded but wants an affordable website for business or for blogging. Updated for WordPress 6. This popular guide to WordPress shows you how to create websites without having to learn coding, and is updated to cover WordPress version 6. Published in late 2022, it covers the most up-to-date features incorporated in WordPress 6. WordPress in easy steps, 3rd edition is an ideal companion for anyone who wants an affordable website for business or for blogging. This informal and friendly guide covers: · Getting started with WordPress · Working with the WordPress dashboard · Creating site content and adding media · Searching and finding a suitable theme · Finding and installing plugins · Getting visitors to comment and give feedback · Creating your online store · Getting noticed on search engines, ensuring your site works on all devices, and more. Written for the non-technically minded, this guide will help you develop your website from scratch or serve as a handy reference to enhance your website without having to keep going back to the developer. A great investment! Updated for WordPress 6.  Table of Contents 1. Introduction to WordPress 2. Dashboard & Users 3. Appearance & Themes 4. Creating Content 5. Plugins 6. Creating an Online Store 7. Settings & Tools 8. SEO & Social Media 9. User Interaction 10. Tips & Tricks 11. Advanced WordPress

WordPress is the most popular CMS (Content Management System) and is a fantastic tool for blogs and building websites. It is used by over 50% of the 100 top world blogs, and there are estimated to be over 75 million WordPress websites. Many bloggers/web developers are turning to WordPress to create great websites. It has the ability for people of a non-technical background to create their own website/blog in easy steps, all the way up to advanced web developers to create stunning professional designs. WordPress in easy steps, 2nd edition shows how to create stunning websites using WordPress, without having to learn programming. For anyone who may not be technically-minded but wants an affordable website for business or for blogging. WordPress in easy steps guides you through: • Setting Up WordPress • Working with the Dashboard • Creating Site Content • Adding Media • Appearance and Themes • Adding Plugins • Comments • Setting up Users and Privileges • Tools and Settings • WordPress Tricks WordPress in easy steps, 2nd edition is for: • Bloggers/Hobbyist web designers, or those looking to design a website who don’t want to learn technical language, or bloggers looking for a great platform to work with. • Web Developers: A lot of professional web design companies are using WordPress to build their websites for clients because it provides a great content management system so that the end user can add their own content once development is complete. • Anybody who has had a WordPress website built for them and wants guidance to help them update their own website. Covers WordPress 5.

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Management Basics in easy steps, 2nd edition offers practical tips, information and common-sense advice based on the author’s 40 years’ hands-on experience of management – now updated to reflect advances in technology and changes in the wider working environment. Whether you are an experienced manager or about to take up your first management job, Management Basics in easy steps, 2nd edition will be of real help to you in the workplace. It is a lively, easy-to-read book, full of tips and simple, practical things that have been put into practice in the real world and shown to work where it matters – in the workplace. Tony Rossiter’s clear, humorous writing style and comprehensive content make Management Basics in easy steps, 2nd edition a compelling must-read for anyone with a management role. His management tips and advice will show you: · How people skills help you put into practice all the technical skills needed by a manager · How to manage your staff, your colleagues, your customers and even your boss · How to organise yourself and make the most effective use of your time · How to focus on the vital 20% of your work that accounts for most of the results · How to win the respect and trust of your team and make it the best · How to select the right person to join your team · The art of effective delegation · How to make effective use of digital tools, online networks and social media · How to cope with change and see it not as a threat but as a great opportunity This second edition has been revised to include the changes in management practices since the first edition, which was published in 2011, including: · The increased importance and use of digital tools, business and performance management software, and social networks (e.g. LinkedIn, Slack, Yammer, Scoro, Twitter, Facebook) · Increased focus on diversity and inclusion · Implications of new data protection legislation · Less tolerance of unacceptable workplace behaviour such as bullying and sexual harassment · More recognition of the importance of the culture of an organisation · A move away from traditional, command-and-control hierarchies towards more flexible working – working from home, better work/life balance, teamwork, collaboration, matrix structures, trusting and empowering those at the coal-face · A move away from fixed appraisal systems and formal training towards continuous feedback, coaching and personal learning (e-learning, distance learning) · More refined recruitment (use of LinkedIn etc) Comes with useful worksheets – a complete guide for easy reference.