In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

In the realm of higher education, the widening gap between academic curricula and the evolving demands of the global workforce is becoming an impending problem. Traditional educational models, while effective in imparting foundational knowledge, often struggle to equip students with the practical skills and competencies needed to succeed in today's rapidly changing job market. This disconnect between academia and industry expectations poses a significant obstacle for students and institutions alike, hindering their ability to adapt and thrive in an increasingly competitive landscape. Insights Into International Higher Education Leadership and the Skills Gap is a groundbreaking volume that offers a comprehensive solution to this pressing dilemma. Edited by Mustafa Kayyali and Bryan Christiansen, this book serves as a beacon for academic scholars seeking to bridge the divide between higher education leadership and the skills demanded by the modern workplace. Through a multifaceted exploration of visionary leadership, curriculum adaptation, and innovative teaching methodologies, this publication provides actionable insights and practical strategies for addressing the skills gap effectively.

Worldwide simultaneous effects of technologies, international challenges such as climate change as well as shifting relationships between science and society call for approaches that can address these issues on a global level. This book examines the potential of Technology Assessment (TA), as an until now mainly national and Western concept, to take on this global level and provide answers to these pressing questions.

Launched in 2011 to recognize the prolific contribution that PhD dissertations make to the field of Innovation Management, the ISPIM Dissertation Award selects three winners from the possible 100+ entries every year. Aided in the selection process by the generous support of Innovation Leaders, the ISPIM presents the awards at their annual Innovation Conference. With only three finalists being selected each year, many excellent submissions do not receive the recognition they deserve. To rectify this, the 2018 ISPIM Dissertation Award cast its spotlight beyond the top three dissertations and onto a much greater number of entries. Compiling the top 28 submissions received this year, 'New Waves in Innovation Management Research' is organized into six thematic sections that cover areas such as investments, collaboration, and creativity. Presenting a broad range of case studies and data from across global, this edited volume illustrates the breadth of research potential in the coming wave of innovation management. This book will be of interest to students, researchers and professional managers, alike, who are interested in or actively involved in the latest research on innovation management.