International Public Relations

International Public Relations
Title International Public Relations PDF eBook
Author Patricia A. Curtin
Publisher SAGE Publications
Pages 321
Release 2007-01-18
Genre Language Arts & Disciplines
ISBN 1452213283

Download International Public Relations Book in PDF, Epub and Kindle

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Images of Nations and International Public Relations

Images of Nations and International Public Relations
Title Images of Nations and International Public Relations PDF eBook
Author Michael Kunczik
Publisher Routledge
Pages 346
Release 2016-05-06
Genre Business & Economics
ISBN 1136689028

Download Images of Nations and International Public Relations Book in PDF, Epub and Kindle

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

International Public Relations

International Public Relations
Title International Public Relations PDF eBook
Author Ian Somerville
Publisher Taylor & Francis
Pages 282
Release 2016-08-12
Genre Business & Economics
ISBN 1317507916

Download International Public Relations Book in PDF, Epub and Kindle

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook

International Public Relations and Public Diplomacy

International Public Relations and Public Diplomacy
Title International Public Relations and Public Diplomacy PDF eBook
Author Guy J. Golan
Publisher Peter Lang Incorporated, International Academic Publishers
Pages 0
Release 2015
Genre Diplomacy
ISBN 9781433126871

Download International Public Relations and Public Diplomacy Book in PDF, Epub and Kindle

Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.

Global Public Relations

Global Public Relations
Title Global Public Relations PDF eBook
Author Alan R. Freitag
Publisher Routledge
Pages 329
Release 2009-01-13
Genre Business & Economics
ISBN 1134061293

Download Global Public Relations Book in PDF, Epub and Kindle

This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.

International and Intercultural Public Relations

International and Intercultural Public Relations
Title International and Intercultural Public Relations PDF eBook
Author Michael G. Parkinson
Publisher Allyn & Bacon
Pages 0
Release 2006
Genre Communication interculturelle
ISBN 9780205375202

Download International and Intercultural Public Relations Book in PDF, Epub and Kindle

This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. International and Intercultural Public Relations: A Campaign Case Approach uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses, as well as those specifically focused on intercultural or international public relations.

Experiencing Public Relations

Experiencing Public Relations
Title Experiencing Public Relations PDF eBook
Author Elizabeth Bridgen
Publisher Routledge
Pages 307
Release 2017-09-28
Genre Social Science
ISBN 1351803093

Download Experiencing Public Relations Book in PDF, Epub and Kindle

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.