International Marketing: An Asia-Pacific Perspective
Title | International Marketing: An Asia-Pacific Perspective PDF eBook |
Author | Richard Fletcher |
Publisher | Pearson Higher Education AU |
Pages | 747 |
Release | 2013-08-28 |
Genre | Business & Economics |
ISBN | 1442561254 |
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
International Marketing
Title | International Marketing PDF eBook |
Author | Richard Fletcher |
Publisher | |
Pages | 656 |
Release | 1999 |
Genre | Export marketing |
ISBN | 9780724801428 |
International Marketing
Title | International Marketing PDF eBook |
Author | Seán De Búrca |
Publisher | Pearson Education |
Pages | 748 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 9780273673231 |
Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to small and medium sized companies, therefore, the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations. "This book offers a unique theoretical practical approach to international marketing centered on the requirements of the growing firm. The authors offer innovative learning approaches including excellent web resources and case studies not found elsewhere." Dr. Thomas O' Toole, Head of School of Business , Waterford Institute of Technology Geared toward undergraduate and post-graduate students studying International Marketing, International Marketing, An SME Approach, blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape. Other features include: Real life examples on practical international marketing planning and strategy Comprehensive coverage of the network perspective to international marketing Case studies that represent problems and issues confronting managers International Marketing Highlights in every chapter which provide a forum for classroom and tutorial discussion Emphasis on environmentalism, ethics, electronic commerce and multilateral trade relations To access the robust ancillary package which includes an Instructor¿s Manual, Power Point slides, a test item file, additional case studies and two extra chapters on Winning International Projects and Coping with Countertrade, visit www.booksites.net/deBurca. Dr. Sean de Burca is Professor of Marketing, University College Dublin, Ireland. Dr. Richard Fletcher holds the Chair of Marketing and International Business at the University of Western Sydney. Dr. Linden Brown is Adjunct Professor of Marketing and Director of the Market Strategy and Information Technology (M*SAT) Group at the University of Technology, Sydney, Australia.
International Marketing
Title | International Marketing PDF eBook |
Author | Richard Fletcher |
Publisher | |
Pages | 720 |
Release | 2014 |
Genre | Export marketing |
ISBN | 9781442560833 |
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
International Marketing : An Asia Pacific Focus
Title | International Marketing : An Asia Pacific Focus PDF eBook |
Author | Kotabe |
Publisher | John Wiley & Sons |
Pages | 644 |
Release | 2008-09-24 |
Genre | |
ISBN | 9788126518487 |
International Marketing - An Asia Pacific Focus is a significant overhaul of the original Kotabe and Helsen Global Marketing Management text. The intended audience of this Asia Pacific adaptation is undergraduate students studying International Marketing in Australia and New Zealand. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment.A strong theoretical and conceptual foundation of international and global marketing perspectives is provided through the use of 'real world' examples of small to medium sized enterprises (SME's) and multinational corporations (MNC's) operating in the Asia Pacific region. International marketing is presented from an interdisciplinary, cross- functional perspective, giving students an appreciation of all aspects of international business operations and how they interface with marketing.A key underlying theme of the text is that while it may not be possible for all firms in the Asia Pacific region to market their products and services on a truly global scale, all firms that operate in any international market place need to understand and be aware of competition from both local SME's and MNC's that are increasingly attempting to operate globally.Part 1: International marketing environmentPart 2: Analysing international marketing opportunitiesPart 3: Developing international marketing strategyPart 4: Trends in global marketing
International Marketing
Title | International Marketing PDF eBook |
Author | Masaaki (Mike) Kotabe |
Publisher | Wiley |
Pages | 0 |
Release | 2005-05-20 |
Genre | Business & Economics |
ISBN | 9780470805589 |
"International Marketing - An Asia Pacific Focus" is a significant overhaul of the original Kotabe and Helsen "Global Marketing Management" text. The intended audience of this Asia Pacific adaptation is undergraduate students studying International Marketing in Australia and New Zealand. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment. A strong theoretical and conceptual foundation of international and global marketing perspectives is provided through the use of \'real world\' examples of small to medium sized enterprises (SME\'s) and multinational corporations (MNC\'s) operating in the Asia Pacific region. International marketing is presented from an interdisciplinary, cross- functional perspective, giving students an appreciation of all aspects of international business operations and how they interface with marketing. A key underlying theme of the text is that while it may not be possible for all firms in the Asia Pacific region to market their products and services on a truly global scale, all firms that operate in any international market place need to understand and be aware of competition from both local SME\'s and MNC\'s that are increasingly attempting to operate globally. FEATURES 16 chapters chosen and sequenced to reflect the topics traditionally taught in a typical undergraduate 12 or 13 week International Marketing course. Specific chapters on both International Consumers and Segmentation and Positioning Australasian and Asia-Pacific data, research and examples are used along side relevant international examples.Each chapter opens with an Asia Pacific scene setter, providing a "real world" examining of the chapter topic.Key Terms and Margin Definitions. Applied Activity at the end of each chapter requires the student to explain, debate and consider information provided in one of the real world examples from the chapter. International Spotlight boxes in each chapter, highlight significant examples from the international marketing environment and relate them back to the theory being discussed. Large End of Book Cases are designed to challenge students with real and current business problems and issues. They require in-depth analysis and discussion of various topics covered in the chapters, and help students experience how the knowledge they have gained can be applied in real life situations. Review questions help students test themselves on the chapter concepts and theories. Discussion questions are designed to serve as mini-cases. Many of the issues presented in these questions are current problems facing international marketing managers that encourage class discussion and further research.
Marketing
Title | Marketing PDF eBook |
Author | Geoffrey Kiel |
Publisher | |
Pages | 50 |
Release | 1989 |
Genre | Asia |
ISBN | 9780861764785 |