The Palgrave Handbook of Intermediality

The Palgrave Handbook of Intermediality
Title The Palgrave Handbook of Intermediality PDF eBook
Author Jørgen Bruhn
Publisher Springer Nature
Pages 1254
Release 2024-01-02
Genre Literary Criticism
ISBN 3031283228

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This handbook provides an extensive overview of traditional and emerging research areas within the field of intermediality studies, understood broadly as the study of interrelations among all forms of communicative media types, including transmedial phenomena. Section I offers accounts of the development of the field of intermediality - its histories, theories and methods. Section II and III then explore intermedial facets of communication from ancient times until the 21st century, with discussion on a wide range of cultural and geographical settings, media types, and topics, by contributors from a diverse set of disciplines. It concludes in Section IV with an emphasis on urgent societal issues that an intermedial perspective might help understand.

The Sign of the Joker: The Clown Prince of Crime as a Sign

The Sign of the Joker: The Clown Prince of Crime as a Sign
Title The Sign of the Joker: The Clown Prince of Crime as a Sign PDF eBook
Author Joel West
Publisher BRILL
Pages 88
Release 2020-02-25
Genre Social Science
ISBN 9004408681

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Listen to the podcast about this book. The Joker both fascinates and repels us. From his origin in Detective Comics in 1940, he has committed obscene crimes, some of the worst the Batman universe has ever known, and, conversely, fans have made him the topic of erotic and pornographic “fan fiction.” Speculation about the Joker abounds, where some fans have even claimed that the Joker is “queer coded.” This work explores various popular claims about the Joker, and delves into the history of comic books, and of other popular media from a semiotic viewpoint to understand “The Clown Prince of Crime” in the contexts in which he existed to understand his evolution in the past. From his roots as a “typical hoodlum,” The Joker even starred in his own eponymous comic book series and he was recently featured in a non-canonical movie. This work examines what it is about the Joker which fascinates us.

An Argumentative Analysis of the Emergence of Issues in Adult-Children Discussions

An Argumentative Analysis of the Emergence of Issues in Adult-Children Discussions
Title An Argumentative Analysis of the Emergence of Issues in Adult-Children Discussions PDF eBook
Author Rebecca G. Schär
Publisher John Benjamins Publishing Company
Pages 178
Release 2021-04-15
Genre Language Arts & Disciplines
ISBN 9027259933

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This book traces the issue in argumentative discussions from its emergence to its evolution. The book makes use of naturally occurred data of spoken argumentation to investigate how an issue is raised and possibly negotiated in argumentative discussions between young children (aged 2 to 6 years) and adults. The author proposes a typology of the emergence of issues based on the argumentative agency of the interlocutors. Moreover, the investigation sheds light on how issues evolve through negotiation among the involved interlocutors and how issues may be related to the interlocutors’ endoxa. By applying an interdisciplinary approach including argumentation theory (the pragma-dialectical model of a critical discussion and the Argumentum Model of Topics) as well as sociocultural developmental psychology this work allows for a careful consideration of the many aspects that come into play when young children start or engage in an argumentative discussions with adults.

Semioethics as Existential Dialogue

Semioethics as Existential Dialogue
Title Semioethics as Existential Dialogue PDF eBook
Author Susan Petrilli
Publisher Taylor & Francis
Pages 299
Release 2024-10-28
Genre Language Arts & Disciplines
ISBN 1040132944

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This collection brings together perspectives on the interplay of communication, dialogue, and responsibility, exploring communicative acts of disruption toward a social environment attuned to short-sighted individualism. Semioethics highlights the condition of inevitable entanglement with the other at the origin of sociality, which demands a response to the other based on listening and accountability. The volume introduces readers to the theoretical foundations of semioethics, an emergent direction within sign and language studies which relies upon a commitment to otherness, unindifference, and dialogue. Building on the dialogic approaches of Mikhail Bakhtin and Emmanuel Levinas, chapters, grouped into five sections, are all guided by the notion of responsibility toward the other outside do ut des logic and greedy exchange. This collection highlights the ways in which semioethics considers the ethical implications of the signs that mediate dialogue among persons in the social sphere, public and private, sacred and profane. It presupposes the notion that signs are only meaningful in their relation to other signs and the intersubjectivity among persons in dialogue. Chapters also variously examine how the interplay of semioethics and dialogue underpins public life and the existential gifts that sustain a healthy polis. This book will be of interest to scholars in semiotics, dialogue research, communication ethics, and philosophy of communication.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
Title Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Pages 1590
Release 2018-10-05
Genre Business & Economics
ISBN 1522571175

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The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Medical Semiotics

Medical Semiotics
Title Medical Semiotics PDF eBook
Author Marcel Danesi
Publisher
Pages 152
Release 2019
Genre
ISBN 9783862889471

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Medical semiotics, as a branch of general semiotics, has never really gained a foothold in either semiotics itself or medical science, despite the fact that the discipline of semiotics traces its roots to the medical domain in the ancient world and especially to Hippocrates. With several key exceptions, such as Jakob von Uexküll in 1909 and in the 1990s with Thomas A. Sebeok, there is no evidence that medical semiotics is a significant and growing area of research either within semiotics or medical practice. The purpose of this book is to revive interest in this field examining the historical and epistemological principles that would make it highly relevant today in the global village where conceptions of disease and health are in constant flux. The book is written it in a non-technical way-that is, no assumptions are made on the part of the reader of technical semiotics. Our hope is that this book will bring out the importance of semiotics to the practice of medicine. It can be considered to be a textbook in the field of medical semiotics, constituting to the best of our knowledge the first of its kind.

AI and Big Data’s Potential for Disruptive Innovation

AI and Big Data’s Potential for Disruptive Innovation
Title AI and Big Data’s Potential for Disruptive Innovation PDF eBook
Author Strydom, Moses
Publisher IGI Global
Pages 427
Release 2019-09-27
Genre Computers
ISBN 1522596895

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Big data and artificial intelligence (AI) are at the forefront of technological advances that represent a potential transformational mega-trend—a new multipolar and innovative disruption. These technologies, and their associated management paradigm, are already rapidly impacting many industries and occupations, but in some sectors, the change is just beginning. Innovating ahead of emerging technologies is the new imperative for any organization that aspires to succeed in the next decade. Faced with the power of this AI movement, it is imperative to understand the dynamics and new codes required by the disruption and to adapt accordingly. AI and Big Data’s Potential for Disruptive Innovation provides emerging research exploring the theoretical and practical aspects of successfully implementing new and innovative technologies in a variety of sectors including business, transportation, and healthcare. Featuring coverage on a broad range of topics such as semantic mapping, ethics in AI, and big data governance, this book is ideally designed for IT specialists, industry professionals, managers, executives, researchers, scientists, and engineers seeking current research on the production of new and innovative mechanization and its disruptions.