This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, cultural studies, media, the humanities, natural sciences and social sciences. Semiotics—also known as structuralism—is one of the major theoretical movements of the 20th century and its influence as a way to conduct analyses of cultural products and human practices has been immense. This is a comprehensive volume that brings together many otherwise fragmented academic disciplines and currents, uniting them in the framework of semiotics. Addressing a longstanding need, it provides a global perspective on recent and ongoing semiotic research across a broad range of disciplines. The handbook is intended for all researchers interested in applying semiotics as a critical lens for inquiry across diverse disciplines.

This handbook comprises an in-depth presentation of the state of the art in word-formation. The five volumes contain 207 articles written by leading international scholars. The XVI chapters of the handbook provide the reader, in both general articles and individual studies, with a wide variety of perspectives: word-formation as a linguistic discipline (history of science, theoretical concepts), units and processes in word-formation, rules and restrictions, semantics and pragmatics, foreign word-formation, language planning and purism, historical word-formation, word-formation in language acquisition and aphasia, word-formation and language use, tools in word-formation research. The final chapter comprises 74 portraits of word-formation in the individual languages of Europe and offers an innovative perspective. These portraits afford the first overview of this kind and will prove useful for future typological research. This handbook will provide an essential reference for both advanced students and researchers in word-formation and related fields within linguistics.

This Handbook introduces neurosemiotics, a pluralistic framework to reconsider semiosis as an emergent phenomenon at the interface of biology and culture. Across individual and interpersonal settings, meaning is influenced by external and internal processes bridging phenomenological and biological dimensions. Yet, each of these dyads has been segregated into discipline-specific topics, with attempts to chart their intersections proving preliminary at best. Bringing together perspectives from world-leading experts, this volume seeks to overcome these disciplinary divides between the social and the natural sciences at both the empirical and theoretical levels. Its various chapters chart the foundations of neurosemiotics; characterize linguistic and interpersonal dynamics as shaped by neurocognitive, bodily, situational, and societal factors; and examine other daily neurosemiotic occurrences driven by faces, music, tools, and even visceral signals. This comprehensive volume is a state-of the-art resource for students and researchers interested in how humans and other animals construe experience in such fields as cognitive neuroscience, biosemiotics, philosophy of mind, neuropsychology, neurolinguistics, and evolutionary biology.

The discovery of the importance of sign language in the deaf community is very recent indeed. This book provides a study of the communication and culture of deaf people, and particularly of the deaf community in Britain. The authors' principal aim is to inform educators, psychologists, linguists and professionals working with deaf people about the rich language the deaf have developed for themselves - a language of movement and space, of the hands and of the eyes, of abstract communication as well as iconic story telling. The first chapters of the book discuss the history of sign language use, its social aspects and the issues surrounding the language acquisition of deaf children (BSL) follows, and the authors also consider how the signs come into existence, change over time and alter their meanings, and how BSL compares and contrasts with spoken languages and other signed languages. Subsequent chapters examine sign language learning from a psychological perspective and other cognitive issues. The book concludes with a consideration of the applications of sign language research, particularly in the contentious field of education. There is still much to be discovered about sign language and the deaf community, but the authors have succeeded in providing an extensive framework on which other researchers can build, from which professionals can develop a coherent practice for their work with deaf people, and from which hearing parents of deaf children can draw the confidence to understand their children's world.

The handbook The Semitic Languages offers a comprehensive reference tool for Semitic Linguistics in its broad sense. It is not restricted to comparative Grammar, although it covers also comparative aspects, including classification. By comprising a chapter on typology and sections with sociolinguistic focus and language contact, the conception of the book aims at a rather complete, unbiased description of the state of the art in Semitics. Articles on individual languages and dialects give basic facts as location, numbers of speakers, scripts, numbers of extant texts and their nature, attestation where appropriate, and salient features of the grammar and lexicon of the respective variety. The handbook is the most comprehensive treatment of the Semitic language family since many decades.

The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics