Blunders in International Business
Title | Blunders in International Business PDF eBook |
Author | David A. Ricks |
Publisher | John Wiley & Sons |
Pages | 192 |
Release | 2009-02-09 |
Genre | Business & Economics |
ISBN | 1405153172 |
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
A short course in international marketing blunders [electronic resource]
Title | A short course in international marketing blunders [electronic resource] PDF eBook |
Author | Michael White |
Publisher | World Trade Press |
Pages | 187 |
Release | 2009 |
Genre | Business failures |
ISBN | 160780008X |
International Business Blunders
Title | International Business Blunders PDF eBook |
Author | Densil A. Williams |
Publisher | Emerald Group Publishing |
Pages | 160 |
Release | 2019-02-19 |
Genre | Business & Economics |
ISBN | 1787692213 |
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
Blunders in international business
Title | Blunders in international business PDF eBook |
Author | A. David Ricks |
Publisher | |
Pages | 140 |
Release | 1993 |
Genre | |
ISBN |
Big Business Blunders
Title | Big Business Blunders PDF eBook |
Author | David A. Ricks |
Publisher | Irwin Professional Publishing |
Pages | 178 |
Release | 1983 |
Genre | Business & Economics |
ISBN |
A Short Course in International Marketing Blunders
Title | A Short Course in International Marketing Blunders PDF eBook |
Author | Michael White |
Publisher | Librix.eu |
Pages | 188 |
Release | 2009 |
Genre | |
ISBN | 8073997517 |
Strategic Mistakes: Examples on How global companies go wrong
Title | Strategic Mistakes: Examples on How global companies go wrong PDF eBook |
Author | Firend Alan Rasch |
Publisher | IJBMR |
Pages | 150 |
Release | 2019-03-07 |
Genre | Business & Economics |
ISBN | 1696163811 |
How do companies and brands go wrong? Why they make such strategic mistakes that taken near extinction? With all the knowledge and experience, company large and small do go wrong in their marketing, branding, or business strategy. This book highlights such examples and explain what and how such big names went wrong, and to derive lessons to avoid such mistakes from happening by others.