In a world grappling with many challenges, the global tourism and hospitality industries find themselves at a crossroads. Existing strategies fall short of stakeholder expectations, while the immense potential of the industry to address Sustainable Development Goals (SDGs) remains underutilized. Negligible attention from academia towards creating value for the Bottom of the Pyramid (BoP) compounds the issue, hindering the development of strategies essential for SDG achievement. This book, Interlinking SDGs and the Bottom-of-the-Pyramid Through Tourism, presents a compelling exploration of how the tourism industry, with its vast potential, can become a key driver for socio-economic and environmental gains, specifically targeting the BoP market and SDGs. The book emphasizes the scarcity of research on inclusive tourism products for BoP stakeholders and proposes innovative strategies to bridge this gap. It advocates for personalized products, inclusive supply chains, and collaborative processes, underlining the potential of these approaches to not only serve BoP needs but also act as a catalyst for achieving SDGs. Through a series of recommended topics, the book invites researchers, academicians, tourism analysts, and industry practitioners to collaborate on developing practical business models that integrate SDGs and BoP needs. Interlinking SDGs and the Bottom-of-the-Pyramid Through Tourism stands as a call to action for academia and industry stakeholders to unite in creating a sustainable and equitable future through tourism.

In a world grappling with many challenges, the global tourism and hospitality industries find themselves at a crossroads. Existing strategies fall short of stakeholder expectations, while the immense potential of the industry to address Sustainable Development Goals (SDGs) remains underutilized. Negligible attention from academia towards creating value for the Bottom of the Pyramid (BoP) compounds the issue, hindering the development of strategies essential for SDG achievement. This book, Interlinking SDGs and the Bottom-of-the-Pyramid Through Tourism, presents a compelling exploration of how the tourism industry, with its vast potential, can become a key driver for socio-economic and environmental gains, specifically targeting the BoP market and SDGs. The book emphasizes the scarcity of research on inclusive tourism products for BoP stakeholders and proposes innovative strategies to bridge this gap. It advocates for personalized products, inclusive supply chains, and collaborative processes, underlining the potential of these approaches to not only serve BoP needs but also act as a catalyst for achieving SDGs. Through a series of recommended topics, the book invites researchers, academicians, tourism analysts, and industry practitioners to collaborate on developing practical business models that integrate SDGs and BoP needs. Interlinking SDGs and the Bottom-of-the-Pyramid Through Tourism stands as a call to action for academia and industry stakeholders to unite in creating a sustainable and equitable future through tourism.

The rapid advancement of Industry 4.0 technologies is revolutionizing the travel, tourism, and hospitality industries, offering unparalleled opportunities for innovation and growth. However, with these advancements comes a significant challenge: cybersecurity. As organizations in these sectors increasingly rely on digital technologies to enhance customer experiences and streamline operations, they become more vulnerable to cyber threats. The need for clarity on how to effectively manage cybersecurity risks in the context of Industry 4.0 poses a severe threat to the integrity and security of these industries. Corporate Cybersecurity in the Aviation, Tourism, and Hospitality Sector presents a solution to this pressing problem by comprehensively exploring cybersecurity and corporate digital responsibility in the global travel, tourism, and hospitality sectors. It brings together cutting-edge theoretical and empirical research to investigate the impact of emerging Industry 4.0 technologies on these industries. It provides insights into how organizations can build cybersecurity capabilities and develop effective cybersecurity strategies. By addressing key topics such as cyber risk management policies, security standards and procedures, and data breach prevention, this book equips industry professionals and scholars with the knowledge and tools needed to navigate the complex cybersecurity landscape of the Fourth Industrial Revolution.

Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainability messages, enabling them to craft more persuasive campaigns that resonate with investors’ values. By leveraging insights into behavior and decision-making processes, neuromarketing enhances the appeal of sustainable finance, encourages greener investment choices, and helps align financial practices with the growing demand for ethical, long-term impact solutions. Neuromarketing's Role in Sustainable Finance explores the intersection of neuromarketing and sustainable finance, revealing how insights from cognitive neuroscience can drive environmentally responsible investment behaviors. It examines subconscious factors influencing consumer decisions toward green investments, offering theoretical frameworks and practical applications to understand and promote ethical financial choices. Covering topics such as behavioral finance, environmental awareness, and investor patterns, this book is an excellent resource for scholars, researchers, financial professionals, marketers, business professionals, academicians, graduate and postgraduate students, and more.

In the wake of the COVID-19 pandemic, events have swiftly transitioned to virtual and hybrid formats. This rapid shift has posed numerous challenges for organizers who are now tasked with navigating the digital landscape. From planning logistics to engaging participants, virtual and hybrid events are intricate and demand innovative solutions. New Technologies in Virtual and Hybrid Events is a comprehensive guide that provides practical strategies and insights to make virtual and hybrid events successful, efficient, and profitable. The book offers a platform to publish research on the practical challenges of virtual and hybrid events. It explores key topics such as platform assessment, audience engagement tools, AI integration, and ethical considerations in event technologies. By offering a deep dive into these areas, the book empowers readers to navigate the complexities of virtual and hybrid events with confidence.

In the modern era of research, the significance of transdisciplinary and multidisciplinary approaches in enhancing higher education learning outcomes cannot be overlooked. These approaches break down traditional academic silos, fostering a more holistic and interconnected understanding of complex problems. By integrating diverse perspectives and methodologies, they promote critical thinking, creativity, and innovation among students. Educators and institutions must embrace and implement transdisciplinary teaching and technological integration to prepare students for the demands of the future and drive meaningful advancements in education. Transdisciplinary Teaching and Technological Integration for Improved Learning: Case Studies and Practical Approaches embodies a commitment to these approaches, incorporating three cyclical activities—research, participation, and action—that collaboratively seek answers to practical questions through features of participatory and situational research. The book explores problem identification, action planning, observation collection, and behavioral data analysis. Covering topics such as artificial intelligence tools, higher education institutions, and university student satisfaction, this book is an excellent resource for higher education faculty, academic administrators, curriculum developers, educational technology specialists, researchers, and more.

Across the globe, communities face increasing challenges in building resilience and sustainability in the face of climate change, economic disparities, and other complex issues. The tourism sector, often seen as a driver of economic growth, has also been a source of environmental degradation, cultural erosion, and social inequities in many destinations. There is a growing need for a new approach to sustainable tourism development that enhances community well-being and environmental stewardship. Building Community Resiliency and Sustainability With Tourism Development provides a comprehensive framework for transforming the tourism sector into a force for positive change. The book explores the relationship between tourism, community development, and environmental conservation. It offers practical solutions to promote resilience and sustainability in tourism-dependent communities. Through case studies, best practices, and innovative strategies, readers can learn how to leverage tourism to promote economic, social, and environmental benefits.