Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research. The authors discuss the basic concepts and approaches of this interdisciplinary field. They describe central concepts of religious studies (e.g. intrinsic vs. extrinsic religiosity) and the various world religions. Then, they analyze how religiosity and religious affiliation influence consumer behavior, and what consequences this has for companies that operate across borders. How can or should they take into account the religious characteristics of their target groups? This original book will be a valuable resource for scholars of international marketing and business, consumer behavior and religious studies.

A guide for students, groups, and organizations seeking to foster interfaith dialogue and promote understanding across religious lines In this book, renowned interfaith leader Eboo Patel offers a clear, detailed, and practical guide to interfaith leadership, illustrated with compelling examples. Patel explains what interfaith leadership is and explores the core competencies and skills of interfaith leadership, before turning to the issues interfaith leaders face and how they can prepare to solve them. Interfaith leaders seek points of connection and commonality—in their neighborhoods, schools, college campuses, companies, organizations, hospitals, and other spaces where people of different faiths interact with one another. While it can be challenging to navigate the differences and disagreements that can arise from these interactions, skilled interfaith leaders are vital if we are to have a strong, religiously diverse democracy. This primer presents readers with the philosophical underpinnings of interfaith theory and outlines the skills necessary to practice interfaith leadership today.

Hats of Faith is a simple and striking introduction to the shared custom of religious head coverings. With bright images and a carefully researched interfaith text, this thoughtful book inspires understanding and celebrates our culturally diverse modern world.

This book arises out of a recognition that student affairs professionals have little preparation or guidance in dealing with matters of spirituality, religion, secularity, and interfaith work at a time of greater diversity in students’ beliefs and, from a broad recognition that there is a need to engage with this aspect of student life. For those who don’t know how to begin and may be nervous about tackling a topic that has the potential to lead to heated disagreements, this book provides the resources and practical guidance to undertake this work.With the aim of providing student affairs practitioners and faculty with the tools they need to increase their comfort level and enable their ability to engage in discussions about belief both in and out of the classroom, the contributors provide foundational knowledge, concrete teaching ideas, sample activities, and case studies that can be used in a variety of settings. This book serves multiple audiences in student affairs by providing teaching ideas for practitioners who want to include a session or two about interfaith in their programs as well as ideas for student affairs faculty who may be teaching one session on this topic or a whole course. The book is divided into four sections. The first offers context, provides the findings of research, and asks readers to reflect on the framework they use to embark on this work, whether a social justice framework that aims to highlight issues of power and privilege or an interfaith cooperation framework that aims to create religious pluralism. Part Two provides concrete ideas for creating courses, activities, events, and programs focused on spirituality, religion, secularity, and interfaith engagement, as well as ideas for incorporating these topics into courses typically offered in student affairs preparation programs. Part Three presents case studies to engage students, practitioners, and faculty in thinking about campus situations related to religious diversity. Part Four provides some basic information about a variety of religions and worldviews held by college students.

Violence committed by religious young people has become a regular feature of our daily news reports. What we hear less about are the growing numbers of religious young people from all faith backgrounds who are committed to interfaith understanding and cooperation. Building the Interfaith Youth Movement is the first book to describe this important phenomenon. Contributions include concrete descriptions of various interfaith youth projects across the country--from an arts-program in the South Bronx to a research program at Harvard University to a national organization called the Interfaith Youth Core based in Chicago--written by the founders and leaders of those initiatives. Additional chapters articulate the theory and methodology of this important new movement. This book is a must-read for college chaplains, religious leaders who work with youth, and students and scholars of contemporary religion.

A groundbreaking academic anthology that explores the emerging field of interreligious/interfaith studies As it is now backed by an impressive number of courses, academic programs and centers, faculty positions, journals and publications, funding, and professional partnerships, there is no longer a question as to whether the interreligious/interfaith field exists. But its meaning and import are still being debated. How is this field distinct from, yet similar to, other fields, such as religious or theological studies? What are its signature pedagogies and methodologies? What are its motivations and key questions? In other words, what is the shape of interfaith and interreligious studies, and what is its distinct contribution? These questions are the driving force behind this anthology.

From its most cosmopolitan urban centers to the rural Midwest, the United States is experiencing a rising tide of religious interest. While terrorist attacks keep Americans fixed on an abhorrent vision of militant Islam, popular films such as The Passion of the Christ and The Da Vinci Code make blockbuster material of the origins of Christianity. Beneath the superficial banter of the media and popular culture, however, are quieter conversations about what it means to be religious in America today--conversations among recent immigrants about how to adapt their practices to life in new land, conversations among young people who are finding new meaning in religions rejected by their parents, conversations among the religiously unaffiliated about eclectic new spiritualities encountered in magazines, book groups, or online. Interfaith Encounters in America takes a compelling look at these seldom acknowledged exchanges, showing how, despite their incompatibilities, Buddhist, Muslim, Christian, Jewish, and Hindu Americans, among others, are using their beliefs to commit to the values of a pluralistic society rather than to widen existing divisions.