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This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.

This interdisciplinary volume includes general theory, case studies and examples as well as ideas for procuring peace through communication for the larger community. The book concludes with an agenda-setting summary that stimulates inquiry in communication studies and international relations. Readers will obtain an overall perspective of factors that affect diplomacy and negotiation across cultures - power, trust, stereotyping, hostility escalation, mediation and negotiation philosophy and style, and media and policy implications.

The present volume aims at outlining a new field of research with regard to the history of diplomacy: the material culture of diplomatic interaction in early modern and modern times. The material culture of diplomacy includes all practices in foreign policy communication in which single artifacts, samples of artifacts, or else the whole material setting of diplomatic interaction is supposed to be constitutive for creating an intended effect in terms of diplomatic objectives. The chapters of this volume focus on intercultural diplomacy in different regions of the world wherein diplomatic actors of various kinds might have been confronted by a whole universe of unfamiliar artifacts and artifact-related practices. Most of them concentrate on gift giving as a diplomatic practice that offers multiple insights in the complex dynamics of diplomatic relations between representatives of culturally highly diverse political entities. In doing so, they gainfully apply different theoretical approaches of material culture as an interdisciplinary field of study to the investigation of diplomatic cultures across the globe. As a result, it becomes obvious that future research into the history of diplomacy should take into account material practices much more thoroughly than has been done before.

As there are different races and people in the world, so there are different cultures - meaning that cultural diversity is inevitable. Through human contact and association cultures meet. In such meetings every individual and culture projects itself as worthy, and should be held in high esteem. In today's world it is not encouraging to be ethnocentric - always taking action or in actions that crystallize and project a feeling of one's own culture or racial superiority. Such attitude obstructs meaningful interaction, human relations, tolerance and co-operation. Conversely, the skill and ability to tolerate and communicate effectively with people from diverse cultures is a social activity which begins from thought to behaviour, in both spoken and non-spoken versions. The book contains 19 essays, structured into five parts.