A forma com que os indivíduos estabelecem suas relações com o mundo tem mudado constantemente. As Novas Mídias e as Tecnologias da Informação e Comunicação (TIC) proporcionam maneiras diferenciadas no que diz respeito às práticas destes indivíduos, sejam essas em momentos de lazer, de estudo ou de trabalho. Os ambientes virtuais, através das mídias interativas, possibilitam a conexão de diferentes áreas do conhecimento e a convergência dos meios na potencialização dos mais variados campos, especialmente a partir da internet. Hoje em dia não basta apenas a disposição de plataformas como forma de repositório de conteúdos. A interatividade é o ponto chave nesta nova era, focando, principalmente, a participação ativa dos usuários. Esta conexão entre professores e alunos, entre produtores e usuários das mídias inaugura um tempo em que a imersão e a participação são essenciais na geração das informações e na construção do conhecimento. Considerando este cenário, os capítulos que compõem este eBook trazem reflexões importantes para o momento atual em que a convergência das mídias e as novas tecnologias têm gerado desafios antes impensados, tanto para o campo da comunicação quanto para o da educação. A superação nas diversas áreas em que se refletem acerca de formatos diferenciados para que se estabeleçam novas práticas sociais e culturais é uma constante não somente para os profissionais em formação, mas para os usuários ávidos por novidades e na expectativa por serem inseridos neste mundo cada vez mais tecnológico, interativo e participativo. É nesse sentido que esta obra apresenta em suas páginas estudos e análises que vão além da fronteira do tradicional, incentivando ações inovadoras a partir dos dispositivos tecnológicos com os quais somos todos os dias confrontados.

In the increasingly competitive corporate sector, businesses must examine their current practices to ensure business success. By examining their social, financial, and environmental risks, obligations, and opportunities, businesses can re-design their operations more effectively to ensure prosperity. Sustainable Business: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the best practices that promote business sustainability, including examining how economic, social, and environmental aspects are related to each other in the company’s management and performance. Highlighting a range of topics such as lean manufacturing, sustainable business model innovation, and ethical consumerism, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, managers, and academics seeking current research on sustainable business practices.

Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.

This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.

Offers information on the evolution of multi literacies and the state of literacy theory in relation to it. This book discusses the aims of multi literacies movement in 1996.