Intellectual property law guide for business managers. Discusses the issues arising from the commercialisation of intellectual property and analyses private and public sector settings. Topics discussed include selection of intellectual property to be commercialised, risk management, brand management, corporate governance, rewarding staff and negotiation principles. Includes table of cases, table of statutes, appendices and index. Author is a partner of the Minter Ellison firm in Canberra.

For many knowledge-intensive or technology-based start-up companies, the professional management of intellectual property (IP) is critically important. In fact, IP may be the main asset by which the value of a young company is determined and on which decisions to invest in the company are based - and so IP needs to be considered very early in the planning process. Intellectual Property: From Creation to Commercialisation provides a detailed grounding for innovators and researchers. The book starts with the source of innovation - that is, at the point where resourcefulness and creativity combine to develop new opportunities through problem-solving - and examines the critical steps that need to be carefully managed in the process surrounding the creation of IP and managing its development from concept through to exploitation. This involves the steps of identifying, capturing and assessing the value of IP. Useful recommendations for managing the transfer of IP from a research environment to the knowledge economy are provided and case studies illustrate pitfalls to watch out for. Readers can expect to gain a broad understanding of IP and the innovation process. Specifically, they will learn: > The benefits of implementing procedures to ensure that IP can be protected, managed and exploited effectively. > How to assess the most appropriate routes to market, such as licensing or sale of their IP, or establishing a spin-out company to deliver a service or product offering. > How to present a viable business case to potential funders and investors.

This Manual focuses on issues essential for understanding licensing, including: the context in which licensing may occur; key terms of a licensing agreement and negotiation methods; and how to prepare for and negotiate a win-win licensing contract.

This text takes an integrated approach to legal, business and technical aspects of the commercialisation of intellectual property. It will be valuable to students taking IP commercialisation subjects, to academics and postgraduate students, and to legal and other professionals working with IP and its commercial exploitation.

Commercialisation of Intellectual Property by Natalie Stoianoff, Fred Chilton and Ann Monotti takes an integrated approach to legal, business and technical aspects of the commercialisation of intellectual property. It will be valuable to students taking intellectual property commercialisation subjects, to academics and postgraduate students, and to legal and other professionals working with intellectual property and its commercial exploitation. Written by authoritative authors from different jurisdictions and disciplinary backgrounds, Commercialisation of Intellectual Property is the only Australian book on the topic. It offers a comprehensive survey of much of the law and some of the business and economics of commercialising and licensing intellectual property rights in an interdisciplinary and comparative context. Features oÂeo authoritative authors from different jurisdictions and disciplinary backgrounds oÂeo the only Australian book on the topic oÂeo comprehensive coverage and thorough understanding Related Titles Ricketson, Richardson & Davison, Intellectual Property: Cases, Materials and Commentary, 5th ed, 2013 Stewart et al, Intellectual Property in Australia, 5th ed, 2014 Van Caenegem, Intellectual and Industrial Property Law, 2nd ed,, 2015

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.

"A major substantive contribution to the publication by Gail E. Evans"--P. [iv].